Every social media outlet has its rules. And I’m not only referring to the guidelines set forth by the media itself. Instead, I’m talking about a list of “unofficial, but crucial and different” rules that outspoken social participants have decided should be in place. Each avenue has these ambiguous and probably debatable rules. If you’re posting to Facebook, don’t include hashtags. (Even though it seems Zuckerberg is leading us there.) And if you’re on Twitter, don’t tweet your followers to ‘Like’ something. What about the other social sites? (more…)
Month: April 2013
Clayco: A Unique Brand of Architecture
Every once in a while, a certain kind of client comes along. A client you have a personal affinity for will make its way into your agency’s world, and you find yourself chomping at the bit to sink your creative teeth into that brand…to give it exactly the kind of sizzle you know it needs. (more…)
Introducing Travis Randolph: A Man of Many Words
Just a little more than a month ago, G/L welcomed Travis Randolph to the creative squad as our newest copywriter. What’s the new guy like? In a word, “orange.” We can explain.
If you have been around advertising, marketing or seen one episode of “Mad Men,” you know copywriters have a way with words. But, what if they could only use one word to describe themselves? Things would get a little more interesting. “If I had to describe myself in one word, it’s orange. Oranges are always good. You rarely get a bad orange. I’m really consistent and always try to be at my best — both in my work and my personal life.” (more…)
Do You Know Who You’re Talking To Online? How Advertisers Are Getting It All Wrong
It all started with Facebook. That’s really the tipping point when people began letting their guards down and putting a lot of personal information out there for the entire stalking world to see. Oh come on, don’t act like you’ve never met someone and then Googled them to find out more. Or, met a new friend and felt compelled to look through their last five years of Facebook photos. It’s just the reality of the world we live in now. The information is there, so it’s only due diligence to go out and find it. But the people that value it most are doing a terrible job of gathering the information you make available. (more…)
#UMSLdigital Media Marketing Conference Recap
Two days ago, @trandolph86 and I attended the State of Digital Media Marketing Conference at the University of Missouri-Saint Louis. The event featured a distinguished lineup of digital media and marketing experts that spoke to an audience of roughly 200 professionals and students from all over Missouri (and some from outside the state). To be honest, seeing the St. Louis marketing & advertising community all come together under the common goal of expanding our understanding about the digital trends shaping the future of future of business…was pretty damn cool. This speaks volumes for what @pddrake (Academic Director & Assistant Professor, UMSL) was able to accomplish by putting this whole thing together. With the help of Google Hangouts (if you’re not on Google+, get on & get active), live streaming set up during the event for those who couldn’t come and #Bonfyre, it was about as digital as you can get.
For those of you that missed this insightful event, here are the speakers and a brief overview of what was discussed: (more…)
Design, Detail & Draper: The Anticipated Return of Mad Men
How To Pin It To Win It
Pinterest easily ranks as my favorite social media site. All of the ideas, collaboration, innovative ways to approach household tasks, outfit inspiration … it’s seriously addicting. And I’m not alone. Pinterest ranks as one of the fastest-growing social sites. But, the site has the potential to go beyond DIY and dinner ideas.
Brands and companies have discovered that Pinterest is an important tool to promote products and share content. For B2B marketers, Pinterest is a great source to share information like thought leadership articles, best practices or new product innovations. For B2C marketers, Pinterest can be a great tool to share products and new uses. (more…)