Why Your Top Performing Keyword is (Not Provided)

Geile/Leon Marketing Communications

Why Your Top Performing Keyword is (Not Provided)

Google Analytics

It’s time everyone learns what exactly the keyword “(not provided)” means when looking at your Google Analytics dashboard. On October 18, 2011, Google made an announcement to the public that they would begin making search more secure….for everyone else but the people of Google. Yes, that’s right. I said October 18, 2011… (more…)

Turning Buyers into Sellers: How to Effectively Advertise with Advocates

Geile/Leon Marketing Communications

Turning Buyers into Sellers: How to Effectively Advertise with Advocates

Brand AdvocacyDo you remember that feeling? Blood rushing, heart racing, experiencing emotions that you just can’t put into words? From that moment forward, you know that there’s no substitute for what has just come into your life. Friends may brag about what they have, but you know that yours is far superior. Nothing else could possibly compare. Yep, you’re in love…with a product. (more…)

Passion Beyond the Numbers | Meet Anne-Marie Vaughan

Geile/Leon Marketing Communications

Passion Beyond the Numbers | Meet Anne-Marie Vaughan

Anne-MarieThere are always times when you know something is a perfect fit. This past month, we welcomed another G/Ler to the team here and the signs of an ideal match couldn’t be more clear. (more…)

The Value of Media Training

Geile/Leon Marketing Communications

The Value of Media Training

Media TrainingOver the years, I’ve had the opportunity to conduct dozens of media training sessions for hundreds of people, from account executives to chief executives of some of the world’s largest companies. Before venturing into public relations, I spent many years as a broadcast journalist on the other side of the microphone, so I know how writers and editors work, how they think and what they want. (more…)

The Likes and Dislikes of Going Viral

Geile/Leon Marketing Communications

The Likes and Dislikes of Going Viral

ViralVideo ImageWhat do kittens, Rick Astley and a Korean pop star all have in common? Virality. This new term has been the holy grail for businesses and marketers ever since a dancing baby caught all of our attention back in 1996. But what is it exactly? Virality is when an ad or video gets liked and shared across the Internet, inspiring adaptations and parodies and ultimately resulting in cheap, widespread publicity for the creator. Sounds like a pretty great marketing idea right? (more…)

Understand People & You’ll Understand Business

Tim Leon
President/Brand Strategist

Understand People & You’ll Understand Business

Simon SinekA little over a week ago, a couple G/Lers and I attended an event at COCA (Center of Creative Arts) with world-renowned marketing and leadership thought leader, Simon Sinek. To my surprise, the discussion focused on a compelling topic separate from his book Start with Why. Sinek raised the question: What makes great leaders and great management teams? (more…)

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