Brand Driven
Strategic Marketing
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Trending from G/L: Payless Becomes ‘Palessi’ For New Awareness Campaign
“Real people, not actors.” It’s a disclaimer you have seen before. Maybe you recall Chevrolet’s “Real People, Not Actors” campaign that kicked off in 2016, or the parody follow-up ad by Progressive titled “Real Actors, Not People.” Now, adding to the trend of ‘tricking people into saying great things about your brand’ is the Payless Shoesource “Palessi” campaign which has …
6 Steps to Building a Brand from the Inside Out
The success of a company depends on many factors — product development, sales, marketing, customer service and the retention of knowledgeable employees. However, that’s not all that goes into turning a profit. Often times companies still experience a downturn in business when they forget to consider one thing — internal branding. The following white paper examines how to develop a …