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During the pandemic and all the social distancing that has come with it, many industries have been affected. However, the construction industry is particularly interesting. Not only for the boots on the ground, but because so much of the marketing efforts in the industry are people oriented. Looking for new clients or even new vendors? Many industry professionals rely upon …
The success of a company depends on many factors — product development, sales, marketing, customer service and the retention of knowledgeable employees. However, that’s not all that goes into turning a profit. Often times companies still experience a downturn in business when they forget to consider one thing — internal branding. The following white paper examines how to develop a …