THE CHALLENGE
Clayco — a full-service national real estate, architecture, engineering, design-build and construction firm, challenged Geile/Leon to rebrand its corporate identity to reflect the company’s holistic approach to creating buildings that have an impact beyond the physical structure.
THE SOLUTION
Geile/Leon developed the “Beyond These Walls” brand campaign focused on the company’s forward-thinking passion to deliver
building solutions of the highest standard. Solutions that reach far beyond the walls they build — solutions with a cure, a scientific
breakthrough, a cleaner world and a better future. The “Beyond These Walls” creative and messaging launched the refreshed
Clayco brand and extended it across the web, collateral, building/project signage and advertising. In addition, an internal
campaign was launched to communicate the Clayco brand promise through the development of a company mantra and office wall art.
THE RESULT
“Beyond These Walls” launched the Clayco brand nationally, extending the company’s vision across all touch points. The refresh
proved to differentiate the company from its competitors and communicate the brand in a compelling, memorable way.
