Brand Strategy

Brand strategy including brand positioning and brand refreshes, has been our primary offering since 1989. For us, every client relationship starts with a brand challenge.

We have developed two dynamic brand offerings: Distilled Thinking^TM and Brand Refining.

Distilled Thinking is our comprehensive brand discovery and architecture development process that is ideal for the development of new brands or complete brand overhauls. This 4-step process helps clients discover the essence and core of their “unique claim of distinction.” This process includes building out a complete brand architecture.

Brand Refining is ideal for a brand refresh or the relaunch of an existing brand. This streamlined process helps identify where brands have lost relevance and make necessary modifications to the brand’s positioning, messaging and visual identity to help regain relevance and align the brand with the market conditions and needs of the customer.

As a brand strategy agency, we also understand how important it is to maintain a consistent identity across all touchpoints. We are involved in brand identity projects including product/corporate naming and logo development. In addition, Geile/Leon writes, develops, designs and updates brand and style guides for a large cross-section of our clients.