We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

trending
Aug 15, 2017

Trending from G/L: McDonald’s delivers fabled famous Szechuan sauce to Rick and Morty fans

Geile/Leon General, Trending Now, Trends

Free earned media. It’s the crown jewel of the marketing world. And it really doesn’t get much better than the McDonald’s-Rick and Morty-Szechuan-Sauce story that’s unfolded. The SparkNotes summary: Hit TV show with a dedicated following, Rick and Morty, referenced an old sauce that McDonald’s once served years ago as part of a tie-in with the 1998 Disney release of Mulan. …

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Facebook TV
Aug 08, 2017

Trending from G/L: Facebook gets ready to launch Facebook TV

Geile/Leon Trending Now, Trends

Last week, Bloomberg reported that Facebook was back on track for releasing Facebook TV, rumored to release later this month. In other words, the company is about to take on user-generated video content giant, YouTube. Shocking? I think not. What is shocking is how long it’s taken a rival to take on the behemoth. Facebook’s rounded-up their fair share of …

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Jul 28, 2017

Full-Funnel Marketing: What CMOs want from their Agency Partners

Geile/Leon G/L Approach, Strategy

Today, marketers and CMO’s are looking at the digital marketing landscape and heavily investing more and more ad dollars to reach audiences. Expectations are high for getting the results, data, metrics, marketing analytics, traffic, engagement, conversions and ROI, and marketing managers and CMO’s are being held accountable. And we believe as their partner, we should be held to the same …

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Jul 28, 2017

A Crash Course In Marketing Your Online Courses

Geile/Leon General

Today nearly every university offers online courses to both full-time and part-time students, making online courses a rapidly growing component of an increasingly digital age. Online enrollment is the fastest growing segment of higher education and is expected to jump to 5 million by 2020*. While these universities offer online courses on topics like marketing and business analytics, many of …

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Jul 28, 2017

Market Targeting – Hit Your Bullseye

Geile/Leon General

This post is the second in a series on digital marketing for online higher education courses. To read last week’s lesson, ‘A Crash Course in Marketing Your Online Courses,’ click here. Location Targeting The key to program awareness is to target your ads in the areas where you have real chances to convert students. As an example, many schools striving …

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