Blog

the blog

We have a lot to say.

Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.

Gaining Confidence: My Summer as a G/L Intern

Geile/Leon Marketing Communications
When I found out I got the internship at G/L, I was really excited to finally gain experience at an agency. My goal throughout my college career has been to get experience in as many different industries as I can to have a good idea of what I want to do by the time I […]

Taking a Trip in Creativity with Cross Country Camera

Tim Leon
Stephen Kennedy is a good friend of ours, who we have known and worked with for over 30 years. He specializes in creating environmental portraits and corporate photo libraries all over this country. And for that matter, the world. As Stephen told me, “My camera has always been my passport.”    Nobody can capture people, […]

Why Brands Need to Choose Their Words Carefully…and Empathetically

Shawn Maher
The world is changing in many ways. How we communicate is maybe one of the biggest changes we’ve seen. Not only the channels of communication, but also through drastic shifts in the tone and content of what we say and how we say it. In turn, copywriters have to adapt, as well. That means being […]

How Voice of Customer Research Helps You Develop Empathetic Marketing Campaigns

Geile/Leon Marketing Communications
  You’re probably aware of what your customers want and how they feel. But do you truly understand them? In order to remain relevant, you need to listen to your customers and evaluate why they feel the way they do. This gives you an opportunity to truly connect with them and even increase your Return […]

Trends on How to Gain, Keep and Break Consumers’ Trust

Geile/Leon Marketing Communications
Given how turbulent and uncertain the past couple of years have been, it is more important now than ever for brands to earn and keep consumers’ trust. Morning Consult’s Most Trusted Brands of 2022 report examines the 10 largest economies in the world, including the United States, and unpacks why trust is important, how it’s […]

Dynamic Branding: Refresh vs Rebrand

Geile/Leon Marketing Communications
It’s important to remain relevant in this fast-moving world, especially as a brand. When your brand falls behind and loses its luster in the marketplace, it can quickly feel daunting and nearly impossible to catch up. Here at G/L, we want to help brands become dynamic so they are able to adapt and remain aligned […]

The Digital Download: Is TikTok More Than Just Dancing Videos?

Melissa Ross
The future of social media is recommendation. Otherwise, it’s a pay-to-play game, and even ads to boost content can come off as unauthentic. With platforms like TikTok driven by user preference more than ever, your social strategy has to be equally targeted towards people who don’t know who you are just as it is for […]

The Digital Download: Reframing the way you view influencers

Melissa Ross
Influencer marketing isn’t limited to celebrities anymore. Thanks to the rise in popularity of social media platforms like Instagram and TikTok, anyone with a devoted following and curated community can hold influence.  But in a post-pandemic world, after so many people worldwide were forced to feed their social needs online … and everyone began evaluating […]

HIRING: Brand Manager

Geile/Leon Marketing Communications
Geile/Leon Marketing Communications is now hiring a brand manager! The Brand Manager ensures that client needs are met by completing a variety of tasks that guarantee projects are completed on time and on budget and agency workflow is managed appropriately.  This person has a drive to provide excellent client service and has 4-5 years of […]

To keep your brand relevant, don’t blow it up. Get Dynamic Branding!

Geile/Leon Marketing Communications
B2B
The world is changing more quickly than ever. And so are consumers. With that in mind, do you know if your brand is still relevant? We’ve been working on a strategy to help brands be dynamic, so they can shift with behavior changes and stay aligned with consumer sentiment. We’re pretty excited about it. It’s […]
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