We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Mar 16, 2017

10 Reasonable Ideas On How To Use 360 Videos In Your Marketing Mix

Dan Diveley General

Lots of people talk about 360 degree videos and how great they are, but they use it as little more than a buzzword—like “social media” or “gluten free”—without providing information you can actually use. We’re here to fix that! Here’s ten practical ways you can incorporate 360 videos into your marketing mix: Universities – share the experience! Prospective students want …

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Mar 16, 2017

The Lowdown on 360-degree and VR Videos

Mary Sawyer General

With the widespread popularity of 360-degree and Virtual Reality (VR) videos, we’re getting a lot of questions about whether it makes sense to incorporate these immersion technologies in marketing programs. Every company and situation is unique, but we thought you might be interested in the insights of one of our great production partners, Tom Petrie, who is director of photography …

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new product launches
Mar 07, 2017

Covering Every Possible Angle: Tips And Tricks for Implementing 360 Spin Videos.

Kyle Bryant Advertising, Creative, Education, G/L Approach, General, Trending Now, Trends

Much has been written about how retailers are clamoring for vendors to provide digital enhancements for online product listings, particularly 360 spin videos of products. And why wouldn’t they? 360 spin videos have been proven to: Increase sales, with many online stores reporting increases of 10-40%. Boost engagement with consumers and increase their time on any given page. Improve the …

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new product launches
Mar 07, 2017

6 Tips for Using Product Videos

Kyle Bryant Advertising, Creative, G/L Approach, General, Trending Now, Trends

It’s no secret we’re all constantly glued to screens of all sizes. The fact that you’re reading this blog is evidence enough. From our smartphones to our laptops and tablets and televisions, we are constantly bombarded with information from the screens that surround us. Anything we could ever want to know is easily within reach. And it’s great for business. …

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Colombia
Dec 29, 2016

Trending from G/L: Ads in Colombia Sell Peace

Randy Micheletti Advertising, Branding, Creative, Digital, Integrated Marketing, Media, Public Relations, Trending Now, Trends, Web

As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.

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