We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Feb 25, 2020

Dogs: (Un)Scientifically Proven to Be the Best Pet

Shawn Maher Creative, Trends

Look, we’ll be the first to admit we’re biased here. When someone brings their dog to the office, productivity plummets to someone-put-ambien-in-the-water-supply levels. So in this week’s trends discussion, it’s no wonder that our tails were wagging for this Milk-Bone commercial.  It’s like the old advertising adage goes: if you don’t have a competitive advantage, then use humor. If you …

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Feb 18, 2020

Is this the Cadillac of Brand Manifesto Ads?

Shawn Maher Advertising, Creative, Trends

One of the most interesting trends we discussed this week was Cadillac’s new ad campaign. Especially since it premiered on the red carpet. Well, that is if the commercial breaks during the Oscars can be considered the red carpet. Still, it’s definitely a primo ad placement.  Cadillac’s new CMO is launching his first campaign. It features a brand manifesto that …

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Feb 06, 2020

Is Email Marketing Effective? Depends on Where You Work.

Tim Leon Advertising, Digital, Trends

First of all, let’s get this out of the way. Email is important to digital marketing. Really important. There, we’ve said it. But recent benchmark statistics from Campaign Monitor reveal some really interesting trends.  These 2019 statistics show that, in terms of open rates, the public sector is head and shoulders above private sector companies. That means that categories like government, …

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Feb 04, 2020

Budweiser: Subverting the Expected

Shawn Maher Advertising, Creative, Trends

If you’re like us, or even if you’re not, you’re probably buzzing about the slate of ads for this year’s Big Game. Being St. Louis born, bred and based, we’d be remiss if we didn’t talk about the biggest brewer in a historically great beer town.  That fairly well-known brewery in Soulard renowned for their beechwood aging aired a spot …

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Jan 22, 2020

Trending From G/L: Timing Is Everything

Shawn Maher Advertising, Creative, G/L Approach, Social Media, Trending Now, Trends

It’s time for some more trends. There’s been a lot of work in 2020 that’s had us buzzing, and this week was no exception. In fact, in this week’s trend discussion, G/L found a really interesting counterpoint between two brands attempting to ride social media buzz. The lesson we learned? When it comes to social media, timing is everything. The …

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