We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Sep 22, 2021

Brands making an emotional connection are more important than ever

Tim Leon Branding, General, Return On Empathy, Strategy, Trends

As we reach the home stretch of 2021, brands continue riding the pandemic rollercoaster. Continued surges and new variants present more turbulence than we anticipated in this spring, when vaccinations and lowering rates gave us hope for getting back to normal. And that has marketers searching for stability in a sea of uncertainty. That stability comes in the form of …

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Aug 25, 2021

Geile/Leon Becomes Grant’s Farm Marketing Partner

Geile/Leon General

St. Louis (Aug. 25, 2021 ) – Geile/Leon (G/L) Marketing Communications is proud to announce that it has been retained by Grant’s Farm to provide the iconic St. Louis destination marketing, public relations and advertising services.  The 281-acre Grant’s Farm has been home for the Busch family for 118 years, and in the last 67 years, has welcomed more than …

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Aug 13, 2021

What is employer branding and why you should care

Tim Leon General

We’ve seen a lot of definitions of employer branding, and many of them can be really convoluted. However, we believe at it’s core, it’s not that complicated. Simply put, employer branding is the way in which an organization portrays its reputation as an employer and the value proposition it offers both team members and prospective employees. When implementing an employer …

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Aug 02, 2021

The Addition of 300 words to Dictionary.com

Tim Leon General

A recent article from Dictionary.com raised a lot of discussion within our agency about the new words that have been added to Dictionary.com in 2021. Granted, 2020 brought challenges on all fronts and also created a myriad of words as a result of Covid, social struggles, racial injustice, and the ever-changing technology space. Our group had mixed feelings on whether …

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Jul 29, 2021

Social Media Video Reference Guide

Geile/Leon General

Content is king, and the content that is proving to be royally valuable for brands is video. Studies have shown that 81% of consumers have been convinced to purchase by video. Not only is video way more engaging, but it has greater recall than any other media form. However, effective results go beyond simply creating a video. You need to …

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