the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Why Home Service Providers Need to Build a Strong Brand Reputation
For home service providers, a strong brand reputation is crucial to success. After all, the industry is built on trust. Before customers agree to allow your technicians into their homes, they need to feel comfortable that your company is reputable and that your employees are trustworthy. How you brand yourself contributes to your reputation and […]
GL’s Summer Reading List
Summer is the perfect season to indulge in the pleasure of reading. Whether you’re lounging on the beach, enjoying a quiet afternoon in the park, or simply relaxing at home, a good book can transport you to new worlds and broaden your horizons. As avid readers ourselves, we’re excited to share our […]
Everyone Watches Women’s Sports™. And That Includes Advertisers.
According to the NCAA, an estimated 60-100 million March Madness tournament brackets are filled out every year. And roughly 50 of those belong to our G/L tournament pool, G/L Ballers. Oh yes, we G/L-ers love a good NCAA tournament. The die-hard fans among us obsess over our picks, trying to predict the perfect bracket. While […]
The Value in Values: How Brand Loyalty is Changing
In 2024, we know consumers are demanding more from the brands they love than ever before. Not just in the products and services offered, or price points amid inflationary concerns, but in their willingness to take a firm stance on values-based issues — and to stick with it. According to results from a recently released […]
What PR Can Learn From Social Listening
Social media strategists know that social listening is a great tool to better understand what people are saying about their brand. This service, widely offered by media monitoring companies, picks up comments and assigns a “sentiment” to each, aggregating results to determine overall sentiment for a certain day, week, month, or year. These reports can […]
Embracing Change: A Dynamic Approach to Branding in 2024
In the ever-evolving landscape of business, 2023 emerged as the year of transformation, marked by a surge in companies redefining themselves. In a world shaped by the profound impact of COVID-19, companies across industries recognized the need for change. Market research firm Hanover reported that 75% of companies revamped their visual identities post-2020, while UpCity’s […]
How To Keep Your Marketing “Voice” Relevant As Your Industry Evolves
As a brand manager or CMO, you know all the key points to sell your product or service. You know how to phrase the benefits, whether it’s “time-saving,” “faster response,” “best in class,” “energy efficient” or other descriptive terms. You know how to find the benefits and separate them from the features. Marketing 101. While […]
The 2023 Marketing Trends Year in Review… How Did Our Predictions Hold Up?
As 2023 comes to a close, it’s time to look forward to 2024. But before that, let’s go back to the future…when we were staring into our crystal marketing ball to see what 2023 had in store for us. Did we hit the mark? Did we miss it? And what does the marketing landscape for […]
When Good Brands Go Bland
Gliding along for the cultural descent towards the singularity, we are witnessing brands further embracing the warmth of the ever-giving algorithm. Choosing to stand out from the crowd…by not-so boldly blending into it. Over the last few years, a new design trend has emerged. Whether it’s in pursuit of conveying a greater sense of modernity […]
Crafting the Perfect Podcast Strategy: Building Thought Leadership in Your Industry
In a world saturated with content and digital noise, positioning yourself as a thought leader in your field is a game-changer. Podcast appearances are an excellent way to showcase your expertise and gain exposure across targeted industries. At our agency, we’ve been on a mission to build our reputation and support our social media efforts […]