We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Mar 19, 2019

Trending from G/L: How to break through a creative block

Randy Micheletti Creative, G/L Approach, General, Trending Now, Trends

Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, OH has developed a card …

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Mar 12, 2019

30 Years, Countless Beers: How we’re making our anniversary mean something

Geile/Leon #Geil30n

Every day, Geile/Leon strives to “Make It Mean Something.” No matter the client, the product or the medium, making it mean something is about telling a story and giving an audience a reason to care. In 2019, our business turns 30 years old. As we look back on our story to date, we find it important to not just tell …

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Feb 18, 2019

Building Buyer Personas for Rural Lifestyle

Melissa Ross Advertising, Brainstorms, Communications Agency, G/L Work, Planning, Strategy

In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday lives, responsibilities, and likes/dislikes? That’s …

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Jan 29, 2019

Finding Your Happy Place in Rural Areas

Geile/Leon General

I came across an interesting Washington Post blog (https://www.weforum.org) on some research published a little while back by the Vancouver School of Economics and McGill University concerning the geography of well-being in Canada.  With over 400,000 responses from 1,200 communities across Canada, the study truly covered the country’s entire geography. Their chief finding centered on a correlation between population density …

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Nov 30, 2018

Trending from G/L: Payless Becomes ‘Palessi’ For New Awareness Campaign

Melissa Ross General

“Real people, not actors.” It’s a disclaimer you have seen before. Maybe you recall Chevrolet’s “Real People, Not Actors” campaign that kicked off in 2016, or the parody follow-up ad by Progressive titled “Real Actors, Not People.” Now, adding to the trend of ‘tricking people into saying great things about your brand’ is the Payless Shoesource “Palessi” campaign which has …

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