We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

May 23, 2018

Trending from G/L: GQ Nails Comedy With Cover

Melissa Ross Design, General, Public Relations, Trending Now, Trends

In recent years, many brands have vowed to reject photoshopped images of women in their advertisements to help combat Hollywood’s beauty standards. Brands such as Dove, Arie, ModCloth, Old Navy, Nike and even Seventeen Magazine have all made pledges to represent and celebrate bodies of every type. But one brand that seems to have missed the memo about the anti-photoshop …

May 17, 2018

Trending from G/L: Making Your Marketing Memorable

Geile/Leon General

When it comes to advertising, the most important metric is “memorable.” Not memorable like the family trip to the Grand Canyon, but memorable like something that your target audience will simply know. Memorable is what keeps us singing a silly jingle from 20 years ago. Memorable is what makes the difference between marketing and communicating. Memorable means something that you …

May 01, 2018

Trending from G/L: The Changing Workforce and Making Good College Decisions

Mary Sawyer Advertising, Public Relations, Trending Now, Trends

There’s a great future in plastics. Think about it. Will you think about it? / The Graduate While pursuing a bachelor’s degree and an executive position at a corporation is still a good option for many high school students, some may want to think their route to employment a little differently. NPR recently ran a story about high paying trade jobs …

Apr 25, 2018

Trending from G/L: How the #NeverAgain Movement is Working Like an Agency

Meg Strange Communications Agency, Trending Now, Trends

Over the past year and a half, buzz words in media and marketing have revolved around one thing: “social.” Social media, social commentary, social movements… we like to talk about things. And given the number of momentous events that have transpired over that period of time – the good, the bad, the beautiful and the ugly – we’ve had plenty …

Apr 22, 2018

Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’

Geile/Leon Education, Full Funnel Marketing, G/L Approach, General, Strategy

Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. 45% of Gen-Zers find the process of deciding where to go to college confusing, according to a recent Ologie study. What makes this an interesting statistic is that Gen Z-ers thoroughly research products …