We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Oct 03, 2017

The Role of Modern Agencies for CMOs and ROI

Geile/Leon Full Funnel Marketing, G/L Approach

In the life of a CMO, addressing consumer “pain points” is among the most thought and talked about of day-to-day responsibilities. CMOs are being challenged to have their finger on the pulse of the customer. But, who’s looking out for the pain points of CMOs themselves? That’s the role that forward-thinking agencies need to assume in the modern age of …

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Oct 03, 2017

Trending From G/L: Marketing to Millennial Parents

Geile/Leon Advertising, Branding, Trending Now, Trends

ICYMI: Millennials are not just the same old flannel-clad, entitled, couch and career surfers anymore. Millennials are growing. Growing into families that is. That’s right, almost half of our beloved millennial demographic are becoming mommies and daddies. At least 40% of millennials already have children, and that rate continues to climb as millennials continue to age. Considering millennials make up …

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Sep 26, 2017

Trending from G/L: Above the Fold is a Myth

Geile/Leon Design, Digital, Trending Now, Trends, Web, Website

‘Above the fold’ is a myth. No really, there’s an entire web page and a bunch of data to back up such a bold statement. But we get it; you want your most valuable information to be front-and-center in case visitors don’t scroll. Here’s the deal, unlike in the nineties when scrolling was mostly discouraged, today, everyone (even your 2-year-old) …

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Aug 23, 2017

Federal Railroad Administration Conference

Geile/Leon Digital, G/L Work

Last week, Geile/Leon President Tim Leon attended the Federal Railroad Administration’s Grade Crossing Research Needs Workshop held in downtown St. Louis. The workshop focused on issues regarding rail safety, including engineering and technology, enforcement, community outreach and education, hazard management, and human factors. The workshop brought together state, federal, and international experts to prioritize specific research needs related to grade …

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trending
Aug 15, 2017

Trending from G/L: McDonald’s delivers fabled famous Szechuan sauce to Rick and Morty fans

Geile/Leon General, Trending Now, Trends

Free earned media. It’s the crown jewel of the marketing world. And it really doesn’t get much better than the McDonald’s-Rick and Morty-Szechuan-Sauce story that’s unfolded. The SparkNotes summary: Hit TV show with a dedicated following, Rick and Morty, referenced an old sauce that McDonald’s once served years ago as part of a tie-in with the 1998 Disney release of Mulan. …

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