Blog

the blog

We have a lot to say.

Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.

When Good Brands Go Bland

Ben Schwab
Gliding along for the cultural descent towards the singularity, we are witnessing brands further embracing the warmth of the ever-giving algorithm. Choosing to stand out from the crowd…by not-so boldly blending into it. Over the last few years, a new design trend has emerged. Whether it’s in pursuit of conveying a greater sense of modernity […]

Crafting the Perfect Podcast Strategy: Building Thought Leadership in Your Industry

Randy Micheletti
In a world saturated with content and digital noise, positioning yourself as a thought leader in your field is a game-changer. Podcast appearances are an excellent way to showcase your expertise and gain exposure across targeted industries. At our agency, we’ve been on a mission to build our reputation and support our social media efforts […]

There’s No Such Thing as a One-size-fits-all Budget

Geile/Leon Marketing Communications
In life and in marketing, taking a shortcut rarely gets you where you really want to go. It’s that time of the year that many marketers are taking a hard look at their annual budget. Wouldn’t it be easy if there were some sort of definitive formula that could tell you exactly how to spend […]

How We Refreshed a 175-year-old Brand for Future Generations of Women

Shawn Maher
When we approach a brand refresh, both our team and our clients feel a great sense of excitement. It’s an opportunity to envision what the brand is and what it could become. And it’s a way to chart a course to get there. A new chapter. With Ursuline Academy, they arrived with 175 years of […]

Preparing your Brand for an Acquisition or Merger

Tim Leon
Cost-cutting is a common activity for companies looking to sell or merge. However, one area that companies are investing is branding. Establishing a strong brand position is one of the most powerful, but sometimes overlooked, tools to enhance the value of a company being acquired. And it can provide guidance and direction when integrating and […]

Creating buzz-worthy PR

Terri Waters
Great Rivers Greenway, the public agency connecting the St. Louis region with paved walking and cycling paths, challenged Geile/Leon to generate publicity for its second annual Greenway Quest. This fun competition encourages people to get out on the greenways and hunt for hundreds of painted “bee” rocks hidden along the 135 miles of trails with a […]

My summer spent at Geile/Leon

Geile/Leon Marketing Communications
by Kyle Crews   I am extremely grateful for my time at Geile Leon this summer. When I entered the door for the first time, I felt like I was instantly a part of the team. In fact, this feeling of inclusion and family led me to the idea I created my project around. I […]

AI’s Wild West Gets Some Law and Order

Shawn Maher
At points over the past year or so, it seems like generative AI has been expanding so fast that it feels like drinking from a firehose to keep track of it all. From big-picture worries about deep fakes and issues regarding copyrighted materials and inaccurate information from ChatGPT, to smaller issues like wondering how aspiring […]

Seismic Social Shifts: Threads Released, Twitter Rebranded to X

Melissa Ross
Social media news has been unrelenting this month, with a few major shifts in top platforms. It turns out that Elon Musk and Mark Zuckerberg are not only thinking of squaring off in a cage match, but also going head-to-head with their respective social media platforms.  On July 5, Meta released their new app called […]

Why the Big Idea Is More Important Than Ever for Brand Marketing

Randy Micheletti
In today’s ever-evolving landscape, it’s becoming increasingly difficult for brands to capture consumer attention. With a constant influx of information and countless competing brands, businesses must find a way to break through the clutter and stand out from the crowd. After recently reading “The ‘Big Idea’: Five Keys to The Future of Brand Marketing,” I […]
Contact