The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Has TikTok Become a Sneaky Opportunity for Online Video Marketing?
When we talk about online video content, we often discuss the importance of picking the right channel. Often, our clients ask about YouTube, Instagram, Facebook and Twitter. But what about TikTok? Before you dismiss it as a channel for teeny boppers without disposable income, let’s talk it out. It turns out that TikTok is a more attractive avenue for branded …
Looks like the hot home improvement marketplace isn’t going away. How can marketers capitalize?
The home improvement market has been on fire for more than a year, and it doesn’t appear to be cooling down. Retailers reported big jumps in sales for the first quarter of this year. Home Depot® saw a 31% jump in sales over the previous year and Lowe’s® was not far behind with a 24.4% increase compared to Q1 2020. Consumer spending is 20% …
3 Ways Tool Manufacturers Can Grow the Skilled Labor Workforce
Over the recent months, we have read a lot about how the labor market is in an unprecedented state of transition. While many jobs that were eliminated have returned, we have also seen many jobs, often those with poor pay and minimal benefits, remained unfilled. At the same time, skilled labor is seeing much of its workforce head to retirement …
Freezing the summer melt in higher education
We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. Every year, an estimated 10-40% of high school students don’t make it to campus in the fall. They’ve applied, been accepted by, and have actually made a …
Key Takeaways from a Year of Online Product Launches
There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option. Of course, necessity is the mother of invention. And if there’s …