We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Aug 29, 2018

How User-Generated Content Is A Necessity For Brand Awareness

Mike Haueisen Brainstorms, General, Planning, Social Media, Strategy, Trending Now, Trends

If you’ve ever seen the movie The Truman Show with Jim Carrey, you probably remember laughing at the various “product placement” scenes. The premise of The Truman Show, for those who haven’t seen it, is that Jim Carrey is unknowingly the star of a reality TV show – his entire life is broadcast by hidden cameras, and every experience and …

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Aug 17, 2018

Trending from G/L: Marketers Moving Away From Saturday Morning Cartoon Ads

Melissa Ross Advertising, Strategy, Trending Now, Trends

Who can forget Saturday mornings as a kid? Getting up early (sometimes before mom and dad), rushing into the kitchen, making a bowl of the most sugary cereal in the pantry, and heading to the living room to turn on the television. This was what most of us lived for as kids – Saturday morning cartoons like Dexter’s Laboratory, The …

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Aug 15, 2018

The Industry For Me – My Summer As A G/L Intern

Geile/Leon Design, G/L Culture

Thinking about Geile/Leon, there’s one word that keeps coming back into my head over and over again:  genuine. When I first stepped into the G/L office located in The Hill, I was a nervous graphic design major looking for a summer internship.  I glanced around the colorful, artfully-designed room and the creative people buzzing about. Whelp, I’m in way over …

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Aug 03, 2018

Trending from G/L: Danish Ad Breaks Barriers

Melissa Ross Media, Trending Now, Trends

There are many different sides you can be on in life. Republican or Democrat. Vegan or Carnivore. Religious or Atheist. Categories we put ourselves into that seem to set each one of us apart from the “other side.” In today’s political climate and with the advancement of technology (such as the growing popularity of social media), unity between humans has …

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Jul 26, 2018

A Crash Course In Marketing Your Online Courses

Geile/Leon General

Today nearly every university offers online courses to both full-time and part-time students, making online courses a rapidly growing component of an increasingly digital age. Online enrollment is the fastest growing segment of higher education and is expected to jump to 5 million by 2020*. While these universities offer online courses on topics like marketing and business analytics, many of …

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