the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
The Digital Download: Futuristic Trends from SMMW22
At Geile/Leon, we meet every Wednesday to discuss different trends in marketing, communications and all aspects of business. It’s fun and always insightful to find new perspectives, explore new technology and identify changes in different industries. Sure, we have a good time doing it, but it helps us focus on how we can capitalize on […]
Opinion | St. Louis needs to build a new brand. Here’s what it should say.
This article is featured in the current issue of the St. Louis Business Journal printed on April 1st, 2022. I recently received an email from the St. Louis Business Journal inviting me to fill out a survey regarding how St. Louis is perceived in the business community, the challenges of the region, and possible solutions for addressing […]
The Digital Download: A new blog series by our Digital Content Producer
Over the past eight years working in social media marketing, I’ve learned that it’s impossible to find success without staying relevant and up-to-date on trends in the social atmosphere. As Geile/Leon’s digital content producer, I know our client’s success depends on my dedication to staying on top of what’s happening in the digital space. That […]
Construction + Tool Brand Portfolio
We like to consider ourselves a design-build marketing agency Having worked in the construction industry and other related trades over the last 20+ years, we were exposed to a term in the industry called “design-build”. A design-build construction firm provides the architectural design, engineering, and construction on a project… a one-stop-shop in theory. From initial […]
WE’RE HIRING: Bookkeeper/Business Manager Position
Geile/Leon is seeking a Bookkeeper/Business Manager to join their team. If you’re enthusiastic, fun, energetic and love to work in a team-oriented, high energy, client-focused environment, this might be for you. Company Overview Yes, it’s pronounced Guyel-Leeon. But, we aren’t French. We’re Midwestern. We’re a lean pack of professionals. We aren’t about talk. We’re all […]
Geile/Leon Announces New Member of Ownership Team
St. Louis (Feb. 15, 2022) – Geile/Leon Marketing Communications is pleased to announce that long-time team member Randy Micheletti is now a shareholder of the company and has an ownership stake in the business. Micheletti, who joined the St. Louis agency in 2014 is Vice President, Director of Brand Strategy. This move helps Geile/Leon cultivate […]
Higher Education Branding
An article published late last year by Forbes Young Agency Council highlighted top challenges marketers need to be prepared to solve in 2022 and beyond. Within the list of challenges, one in particular resonated with us as it relates to what our branding firm is always working on for our clients. And that is bringing “consistency […]
Video Strategy Predictions for 2022
I’m sure you’re out there. Still uncertain if video content will benefit your company so you keep putting it off. You’ll get to it later…well, guess what? You’re losing out right now. Those that doubled down on video in 2021 are for sure seeing the benefits. Companies that are proactively using video to keep their […]
Brands making an emotional connection are more important than ever
As we enter into 2022, brands continue riding the pandemic rollercoaster. Continued surges and the omicron variant cause more turbulence than we anticipated. Booster vaccinations , increased hospitalization rates, and worker shortages continue to be part of the national conversation. And that has marketers searching for stability in a sea of uncertainty. That stability comes […]
Are your sustainability claims sustainable?
As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly. While embracing sustainability is no doubt a good […]