The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Sales People Want Solid Leads. Here’s 10 Tips to Make It Happen
There are many things you can do to generate leads among your prospective customers. With Geile/Leon’s 30 years of experience, we’ve compiled a list of the tried and true tactics that have been helpful to our B2B clients in the past. 1. Develop personas The best place to start in developing a successful lead generation campaign is to know your …
Freezing the summer melt in higher education
We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. The U.S. Department of Education has recently reported that one-third of college-bound students don’t make it to campus in the fall. Why is that? Throughout the summer, …
Trending from G/L: Instagram’s Hidden Like Count Test
Instagram is positive. It’s happy. It’s bright. It makes the users ‘feel good’. But, is the pressure to align with Instagram’s “happy” culture causing users to actually be less happy “IRL?” While no one’s questioning Instagram’s impact on users’ purchasing decisions, a recent test by Instagram could change the way advertisers and influencers use the platform altogether. Let me explain. …
Ads We Wish We’d Written
You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes through the years, but also …
Reflecting on 30 years: A conversation with Geile and Leon
As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through the eyes of those who …