The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
The Coronavirus Makes Corona Viral
By now, it’s hard to be a person alive in the world and be unaware of the Coronavirus. We’re not here to talk about illnesses and pandemics. There are scientists, doctors and experts who know far, far, FAR more about…you guessed it…science than we do. However, Coronavirus has spilled into our area of expertise, and that’s what we’re talking about …
Ryan Reynolds and Aviation Gin Strike Again
Ryan Reynolds just can’t stay out of our trend discussions. Leave it to the actor-turned-ad-mogul to find a clever and timely way to create an online video for his Aviation Gin brand. Online video that truly taps into the zeitgeist can provide a lesson on what online video and content marketing should be. Since 2020 is a leap year, that …
Our Public Library Campaign Comes from the Heart
It’s an exciting time for St. Louis and for G/L. Our advertisement for the Saint Louis Public Library is airing on all the local broadcast television networks. And the “Overdue? Get a do-over.” messaging is on billboards, busses and signage. We are really excited to see the results of the campaign. Of course, we want every client’s campaign to be …
Optimizing Your Video for Social: How to Create an Oscar-Worthy Performance
Online video is helpful, if not essential, to a successful social media strategy. However, this goes far beyond simply just uploading an existing asset to your profile. No matter what type of video, whether it’s a television commercial to something you shot on your smartphone, uncut and poorly lit, it’s important to abide by a few key rules of thumb …
Dogs: (Un)Scientifically Proven to Be the Best Pet
Look, we’ll be the first to admit we’re biased here. When someone brings their dog to the office, productivity plummets to someone-put-ambien-in-the-water-supply levels. So in this week’s trends discussion, it’s no wonder that our tails were wagging for this Milk-Bone commercial. It’s like the old advertising adage goes: if you don’t have a competitive advantage, then use humor. If you …