We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jul 15, 2020

Online Video Lessons from Quarantine: Why Your Message Matters So Much

Shawn Maher Communications Agency, Digital, G/L Work, Return On Empathy, Social Media, Trends

As the world continues to adapt to new work environments in the face of the COVID-19 pandemic, we saw many wonder what the future held for both content marketing and for business as usual. However, our Return on Empathy™ campaign helped shine a light on these answers. And our Chief Brand Strategy Officer Tim Leon put these ideas into practice …

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May 28, 2020

TikTok Expansion Hurting Advertisers?

Melissa Ross Digital, Education, General, Social Media, Strategy, Trending Now, Trends

Since the start of the pandemic, millions of people worldwide have found themselves trying to kill time during quarantine, yearning to connect with people both inside and outside their front door. Some families needed an outlet to be together with each other that would allow them to have fun, and other individuals wanted an avenue of creative flow.   Enter TikTok.  …

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May 14, 2020

Opening After COVID: It’s Not When, but What Your Customers Want

Shawn Maher Return On Empathy

Now is an unprecedented time for businesses. Of course, we’ve been saying that since March at least. But at least now optimism mixed in with all the uncertainty. However, when it comes to opening back up for business, you can’t just sprint out of the gate. You have to move slowly and safely.  And maybe you have an idea about …

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May 12, 2020

Revising Your B2B Strategy in the Post-COVID-19 Era

Mary Sawyer Planning, Strategy, Trending Now, Trends

The world has been turned upside down by the COVID-19 crisis, and every industry had to adapt to new circumstances to survive. What does that mean for the future of your business? Digital sales will undoubtedly play an increasingly bigger role in your marketing success. McKinsey and Company, the global management consulting firm, is reporting major changes in the way …

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May 06, 2020

When Return on Empathy Is Found at a Party

Luke Smith General, Return On Empathy, Social Media

For today’s Return on Empathy discussion, I wanted to focus on the importance of not trying too hard. With social distancing policies in effect across the globe, the coronavirus pandemic has single-handedly dismantled many social aspects across all walks of life. Birthdays, commencement ceremonies, concerts, dances, family reunions, and more have all been canceled and postponed. So, in a time …

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