the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Are your sustainability claims sustainable?
As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly. While embracing sustainability is no doubt a good […]
Brands need to take a stand…at least that’s what consumers are saying
As our agency has been blogging and posting about for the last 18 months, brands are being asked to take a stand on social, cultural and societal issues that face our world. Studies have shown that brand loyalty can be positively impacted by brands that take a stand on issues. And consumers want these brands […]
Geile/Leon Becomes Grant’s Farm Marketing Partner
St. Louis (Aug. 25, 2021 ) – Geile/Leon (G/L) Marketing Communications is proud to announce that it has been retained by Grant’s Farm to provide the iconic St. Louis destination marketing, public relations and advertising services. The 281-acre Grant’s Farm has been home for the Busch family for 118 years, and in the last 67 […]
What is employer branding and why you should care
We’ve seen a lot of definitions of employer branding, and many of them can be really convoluted. However, we believe at it’s core, it’s not that complicated. Simply put, employer branding is the way in which an organization portrays its reputation as an employer and the value proposition it offers both team members and prospective […]
The Addition of 300 words to Dictionary.com
A recent article from Dictionary.com raised a lot of discussion within our agency about the new words that have been added to Dictionary.com in 2021. Granted, 2020 brought challenges on all fronts and also created a myriad of words as a result of Covid, social struggles, racial injustice, and the ever-changing technology space. Our group […]
Social Media Video Reference Guide
Content is king, and the content that is proving to be royally valuable for brands is video. Studies have shown that 81% of consumers have been convinced to purchase by video. Not only is video way more engaging, but it has greater recall than any other media form. However, effective results go beyond simply creating […]
Has TikTok Become a Sneaky Opportunity for Online Video Marketing?
When we talk about online video content, we often discuss the importance of picking the right channel. Often, our clients ask about YouTube, Instagram, Facebook and Twitter. But what about TikTok? Before you dismiss it as a channel for teeny boppers without disposable income, let’s talk it out. It turns out that TikTok is a […]
Looks like the hot home improvement marketplace isn’t going away. How can marketers capitalize?
The home improvement market has been on fire for more than a year, and it doesn’t appear to be cooling down. Retailers reported big jumps in sales for the first quarter of this year. Home Depot® saw a 31% jump in sales over the previous year and Lowe’s® was not far behind with a 24.4% increase compared to Q1 […]
3 Ways Tool Manufacturers Can Grow the Skilled Labor Workforce
Over the recent months, we have read a lot about how the labor market is in an unprecedented state of transition. While many jobs that were eliminated have returned, we have also seen many jobs, often those with poor pay and minimal benefits, remained unfilled. At the same time, skilled labor is seeing much of […]
Freezing the summer melt in higher education
We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. Every year, an estimated 10-40% of high school students don’t make it to campus in the fall. They’ve applied, been accepted by, […]