Now’s the time to rebuild your construction marketing efforts

Shawn Maher
B2B
During the pandemic and all the social distancing that has come with it, many industries have been affected. However, the construction industry is particularly interesting. Not only for the boots on the ground, but because so much of the marketing efforts in the industry are people oriented. Looking for new clients or even new vendors? […]

Winning Habits of B2B Brands

Dave Geile
A recent Buyersphere Report cited several of the strongest attributes of B2B brands that win business and why customers choose them including awareness, location, the human touch and more.

Find Your Why: No One Rallies Around Mission Statements, So Discover Your Purpose

Randy Micheletti
B2B
With all the competition in many categories you have to make your brand stand out. Your why can help do just that.

Find Your Why: Why Do You Do What You Do?

Geile/Leon Marketing Communications
There are so many different brands fighting for the top spot in the same industry; to stand out seems nearly impossible.

Trending Now from G/L: Brand Storytelling, Groupon’s Social Win, Web Design and Knowing Your Consumer

Geile/Leon Marketing Communications
B2B
TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]

What if Tinder could be used for business?

Geile/Leon Marketing Communications
B2B
G/L is always looking for new ideas, trends and technologies. The other day Tinder got brought up in the office, after a few jokes and explanations about this widely popular app, something interesting came to mind. We live in a world where Tinder is a very successful mobile app for dating and meeting new people…but what if […]
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