What makes a company successful?
That is a question that start-ups and longstanding businesses alike find themselves asking when times get tough.
This complex question has a very simple answer. “People don’t buy what you do, they buy why you do it.”
In 2009, Simon Sinek released “Start With Why,” a book outlining exactly what makes companies who are concrete in their purpose so prosperous.
“Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money—that’s a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”
These questions are not something that many companies have truly thought about. There are so many different brands fighting for the top spot in the same industry; to stand out seems nearly impossible. It takes an organization that has a clear vision for what they are trying to achieve, and that vision needs to be valued from the company president all the way to the office intern.
Once an organization has established their core belief – one that defines everything that they are doing everyday – it is time to share the message. Consumers are going to choose the brand that they can believe in. When they can relate to and understand a company’s “why,” there is a certain level of trust established – in quality and service. The customer is going to remember that brand and become loyal to it.
When you find your why, success is simple: believe in your business and others will do the same.
Are you looking to inspire people to believe in what you are doing, but can’t quite define your “why”? We’re always here to help out.
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Plus, if you fill out the form below, you’ll be entered to win a copy of Simon Sinek’s book Start with Why: How Great Leaders Inspire Everyone to Take Action.