the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Struggling with PR metrics? Here’s what industry pros say you should measure.
by Shannon Sullivan Many organizations find it challenging to determine what metrics they should track to measure their public relations efforts, leaving them unsure if their strategies are driving any real value. Do you feel like your brand is struggling to accurately measure the positive impact PR has on your organization? If so, you’re not […]
Why CEOs Should Encourage Their Teams to Fully Engage in Public Relations
As a CEO or president, you’re tasked with guiding your company to success and ensuring your brand remains strong in a competitive market. One often overlooked tool in this effort is public relations (PR). When fully integrated into your marketing strategy, PR can raise brand awareness, foster trust, and position your company as a thought […]
The Value of Public Relations: Why Now is the Time to Plan for 2025
PR Planning for 2025: Get a head start now About 68% of journalists rely on PR professionals for original research, trends, and market data, according to the media monitoring and research firm Muck Rack. This is a remarkable figure and illustrates that the vast opportunities a PR program can bring to further your brand’s exposure […]
Why Home Service Providers Need to Build a Strong Brand Reputation
For home service providers, a strong brand reputation is crucial to success. After all, the industry is built on trust. Before customers agree to allow your technicians into their homes, they need to feel comfortable that your company is reputable and that your employees are trustworthy. How you brand yourself contributes to your reputation and […]
GL’s Summer Reading List
Summer is the perfect season to indulge in the pleasure of reading. Whether you’re lounging on the beach, enjoying a quiet afternoon in the park, or simply relaxing at home, a good book can transport you to new worlds and broaden your horizons. As avid readers ourselves, we’re excited to share our […]
Everyone Watches Women’s Sports™. And That Includes Advertisers.
According to the NCAA, an estimated 60-100 million March Madness tournament brackets are filled out every year. And roughly 50 of those belong to our G/L tournament pool, G/L Ballers. Oh yes, we G/L-ers love a good NCAA tournament. The die-hard fans among us obsess over our picks, trying to predict the perfect bracket. While […]
The Value in Values: How Brand Loyalty is Changing
In 2024, we know consumers are demanding more from the brands they love than ever before. Not just in the products and services offered, or price points amid inflationary concerns, but in their willingness to take a firm stance on values-based issues — and to stick with it. According to results from a recently released […]
What PR Can Learn From Social Listening
Social media strategists know that social listening is a great tool to better understand what people are saying about their brand. This service, widely offered by media monitoring companies, picks up comments and assigns a “sentiment” to each, aggregating results to determine overall sentiment for a certain day, week, month, or year. These reports can […]
Embracing Change: A Dynamic Approach to Branding in 2024
In the ever-evolving landscape of business, 2023 emerged as the year of transformation, marked by a surge in companies redefining themselves. In a world shaped by the profound impact of COVID-19, companies across industries recognized the need for change. Market research firm Hanover reported that 75% of companies revamped their visual identities post-2020, while UpCity’s […]
How To Keep Your Marketing “Voice” Relevant As Your Industry Evolves
As a brand manager or CMO, you know all the key points to sell your product or service. You know how to phrase the benefits, whether it’s “time-saving,” “faster response,” “best in class,” “energy efficient” or other descriptive terms. You know how to find the benefits and separate them from the features. Marketing 101. While […]