The Digital Download: Futuristic Trends from SMMW22
At Geile/Leon, we meet every Wednesday to discuss different trends in marketing, communications and all aspects of business. It’s fun and always insightful to find new perspectives, explore new technology and identify changes in different industries. Sure, we have a good time doing it, but it helps us focus on how we can capitalize on […]
Industry Spotlight: Equine Web Design
As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers
Trending from G/L: Above the Fold is a Myth
‘Above the fold’ is a myth. No really, there’s an entire web page and a bunch of data to back up such a bold statement. But we get it; you want your most valuable information to be front-and-center in case visitors don’t scroll. Here’s the deal, unlike in the nineties when scrolling was mostly discouraged, […]
Trending from G/L: Ads in Colombia Sell Peace
As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.
Trending from G/L: We are All Going To Die
If this trending item is our future destiny, we are all going to look like the Wal-Mart people shopping from a mobile cart. Not because of their inability to walk, but because of their crushing weight!
Trending from G/L: The Vegetable Orchestra is cooler than a cucumber
The Vegetable Orchestra prepares for each performance by first shopping at local markets for vegetables to create their instruments with.
The Trouble with Design Templates
There’s no doubt the use of templates can prove beneficial. We have created them successfully for a multitude of clients and continue to do so. But whether the benefits outweigh the possible pitfalls is ultimately up to you and should be carefully considered.
Trending At G/L: Size Matters Not – Creating Gaming’s Largest Universe with a Tiny Team
It’s an impressive gaming universe, created on a shoestring budget (with a relatively small 6GB install size to boot) by a relative handful of incredibly dedicated and resourceful developers.
Trending from G/L: Spector typeface tool is coming soon to a creative near you
Everyone at G/L was super impressed by the Spector typeface tool. Anything that increases productivity while also increasing our “visual literacy” is a must have in our book.
Behind the Scenes: Product Videos for Major Retailers (with Lincoln Electric)
We recently had the opportunity to jump in the retail video phenomenon for our client, Lincoln Electric, a major manufacturer of welding products and related accessories.