4 Essential Truths In Advertising That Haven’t Changed in 30 Years

Geile/Leon Marketing Communications
Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this […]

Ads We Wish We’d Written

Geile/Leon Marketing Communications
You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes […]

Trending from G/L: Brands Taking a Stance

Melissa Ross
In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of […]

Trending from G/L: Debating Like A True Marketer

Geile/Leon Marketing Communications
These days it seems like there is a debate about something new EVERY DAY. Some of the topics can be a little, well, trivial in the grand scheme of things, but nonetheless are discussed in fervor on social media. Are women’s pockets inferior to men’s? Yes, yes they are. Is St. Louis the microbrew capital […]

The Industry For Me – My Summer As A G/L Intern

Geile/Leon Marketing Communications
Thinking about Geile/Leon, there’s one word that keeps coming back into my head over and over again:  genuine. When I first stepped into the G/L office located in The Hill, I was a nervous graphic design major looking for a summer internship.  I glanced around the colorful, artfully-designed room and the creative people buzzing about. […]

Designing for Prospective Students

Geile/Leon Marketing Communications
There are several basic things to consider when designing for prospective students: Function and content, social media, UI design and honesty.

Trending from G/L: Tracking 2018’s Design Trends

Ben Schwab
It’s important for any competitive brand that plans on remaining relevant to stay aware and on top of emerging trends within their industry. A large aspect of this involves staying up to date on the ever-evolving visual landscape we find ourselves enveloped by. To cut through this overgrown jungle of visual noise it’s important to […]

When Subpar Branding Just Won’t Fly

Randy Micheletti
For horse owners, summer is the time for peaceful, early morning rides before the sun heats up the day. It’s a time to spend washing, treating and connecting with your horse. Unfortunately, it is also the season of the most heinous insect on the planet…flies! And, as all horse owners know, it’s a never-ending battle. […]

Trending from G/L: GQ Nails Comedy With Cover

Melissa Ross
In recent years, many brands have vowed to reject photoshopped images of women in their advertisements to help combat Hollywood’s beauty standards. Brands such as Dove, Arie, ModCloth, Old Navy, Nike and even Seventeen Magazine have all made pledges to represent and celebrate bodies of every type. But one brand that seems to have missed […]

Industry Spotlight: Equine Web Design

Randy Micheletti
As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers
Contact