When Good Brands Go Bland

Ben Schwab
Gliding along for the cultural descent towards the singularity, we are witnessing brands further embracing the warmth of the ever-giving algorithm. Choosing to stand out from the crowd…by not-so boldly blending into it. Over the last few years, a new design trend has emerged. Whether it’s in pursuit of conveying a greater sense of modernity […]

In 2023, empathy is more important than ever for brands to embrace in their marketing efforts

Geile/Leon Marketing Communications
It’s hard to believe that it’s been almost three years. In 2020, the world’s history took a dramatic turn as the pandemic changed the way we lived our lives. It changed how people wanted to interact with businesses and in turn, pushed businesses to change the way they serve customers.  That also means that it’s […]

Taking a Trip in Creativity with Cross Country Camera

Tim Leon
Stephen Kennedy is a good friend of ours, who we have known and worked with for over 30 years. He specializes in creating environmental portraits and corporate photo libraries all over this country. And for that matter, the world. As Stephen told me, “My camera has always been my passport.”    Nobody can capture people, […]

4 Essential Truths In Advertising That Haven’t Changed in 30 Years

Geile/Leon Marketing Communications
Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this […]

Ads We Wish We’d Written

Geile/Leon Marketing Communications
You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes […]

Trending from G/L: Brands Taking a Stance

Melissa Ross
In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of […]

Trending from G/L: Debating Like A True Marketer

Geile/Leon Marketing Communications
These days it seems like there is a debate about something new EVERY DAY. Some of the topics can be a little, well, trivial in the grand scheme of things, but nonetheless are discussed in fervor on social media. Are women’s pockets inferior to men’s? Yes, yes they are. Is St. Louis the microbrew capital […]

The Industry For Me – My Summer As A G/L Intern

Geile/Leon Marketing Communications
Thinking about Geile/Leon, there’s one word that keeps coming back into my head over and over again:  genuine. When I first stepped into the G/L office located in The Hill, I was a nervous graphic design major looking for a summer internship.  I glanced around the colorful, artfully-designed room and the creative people buzzing about. […]

Designing for Prospective Students

Geile/Leon Marketing Communications
There are several basic things to consider when designing for prospective students: Function and content, social media, UI design and honesty.

Trending from G/L: Tracking 2018’s Design Trends

Ben Schwab
It’s important for any competitive brand that plans on remaining relevant to stay aware and on top of emerging trends within their industry. A large aspect of this involves staying up to date on the ever-evolving visual landscape we find ourselves enveloped by. To cut through this overgrown jungle of visual noise it’s important to […]
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