Embracing Change: A Dynamic Approach to Branding in 2024

Randy Micheletti
In the ever-evolving landscape of business, 2023 emerged as the year of transformation, marked by a surge in companies redefining themselves. In a world shaped by the profound impact of COVID-19, companies across industries recognized the need for change. Market research firm Hanover reported that 75% of companies revamped their visual identities post-2020, while UpCity’s […]

When Good Brands Go Bland

Ben Schwab
Gliding along for the cultural descent towards the singularity, we are witnessing brands further embracing the warmth of the ever-giving algorithm. Choosing to stand out from the crowd…by not-so boldly blending into it. Over the last few years, a new design trend has emerged. Whether it’s in pursuit of conveying a greater sense of modernity […]

Crafting the Perfect Podcast Strategy: Building Thought Leadership in Your Industry

Randy Micheletti
In a world saturated with content and digital noise, positioning yourself as a thought leader in your field is a game-changer. Podcast appearances are an excellent way to showcase your expertise and gain exposure across targeted industries. At our agency, we’ve been on a mission to build our reputation and support our social media efforts […]

How We Refreshed a 175-year-old Brand for Future Generations of Women

Shawn Maher
When we approach a brand refresh, both our team and our clients feel a great sense of excitement. It’s an opportunity to envision what the brand is and what it could become. And it’s a way to chart a course to get there. A new chapter. With Ursuline Academy, they arrived with 175 years of […]

Preparing your Brand for an Acquisition or Merger

Tim Leon
Cost-cutting is a common activity for companies looking to sell or merge. However, one area that companies are investing is branding. Establishing a strong brand position is one of the most powerful, but sometimes overlooked, tools to enhance the value of a company being acquired. And it can provide guidance and direction when integrating and […]

Why the Big Idea Is More Important Than Ever for Brand Marketing

Randy Micheletti
In today’s ever-evolving landscape, it’s becoming increasingly difficult for brands to capture consumer attention. With a constant influx of information and countless competing brands, businesses must find a way to break through the clutter and stand out from the crowd. After recently reading “The ‘Big Idea’: Five Keys to The Future of Brand Marketing,” I […]

Why B2B Content Marketing Has High ROI

Shawn Maher
Now that 2023 is in full swing, we’re starting to hear more and more about how this year’s marketing trends are taking shape. More than ever, B2B marketers are investing in content marketing because they are gaining tangible ROI. In a recent Chief Marketer survey, 62% of those surveyed said that content marketing has the […]

In 2023, empathy is more important than ever for brands to embrace in their marketing efforts

Geile/Leon Marketing Communications
It’s hard to believe that it’s been almost three years. In 2020, the world’s history took a dramatic turn as the pandemic changed the way we lived our lives. It changed how people wanted to interact with businesses and in turn, pushed businesses to change the way they serve customers.  That also means that it’s […]

Dynamic Branding: Refresh vs Rebrand

Geile/Leon Marketing Communications
It’s important to remain relevant in this fast-moving world, especially as a brand. When your brand falls behind and loses its luster in the marketplace, it can quickly feel daunting and nearly impossible to catch up. Here at G/L, we want to help brands become dynamic so they are able to adapt and remain aligned […]

To keep your brand relevant, don’t blow it up. Get Dynamic Branding!

Geile/Leon Marketing Communications
B2B
The world is changing more quickly than ever. And so are consumers. With that in mind, do you know if your brand is still relevant? We’ve been working on a strategy to help brands be dynamic, so they can shift with behavior changes and stay aligned with consumer sentiment. We’re pretty excited about it. It’s […]
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