When Subpar Branding Just Won’t Fly

Randy Micheletti
For horse owners, summer is the time for peaceful, early morning rides before the sun heats up the day. It’s a time to spend washing, treating and connecting with your horse. Unfortunately, it is also the season of the most heinous insect on the planet…flies! And, as all horse owners know, it’s a never-ending battle. […]

Industry Spotlight: Equine Web Design

Randy Micheletti
As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers

Trending From G/L: Marketing to Millennial Parents

Geile/Leon Marketing Communications
ICYMI: Millennials are not just the same old flannel-clad, entitled, couch and career surfers anymore. Millennials are growing. Growing into families that is. That’s right, almost half of our beloved millennial demographic are becoming mommies and daddies. At least 40% of millennials already have children, and that rate continues to climb as millennials continue to […]

Trending from G/L: Ads in Colombia Sell Peace

Randy Micheletti
As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.

Trending from G/L: We are All Going To Die

Dave Geile
If this trending item is our future destiny, we are all going to look like the Wal-Mart people shopping from a mobile cart. Not because of their inability to walk, but because of their crushing weight!

Healthcare Marketing Blogs

Dan Diveley
We've written a lot about healthcare marketing over the past few years. To make it easy, we've compiled some of our best posts here.

Trending from G/L: New TV Tracking Opens New Doors for Brands

Mary Sawyer
These types of TV tracking tools give media planning and PR professionals’ insights that help to make better marketing decisions.

Trending from G/L: Thanks Canada for telling us we’re great!

Mary Sawyer
Now, our neighbors to the North in Canada are sending us virtual “hugs” and positive affirmations via a social media campaign

Trending from G/L: The Vegetable Orchestra is cooler than a cucumber

Geile/Leon Marketing Communications
The Vegetable Orchestra prepares for each performance by first shopping at local markets for vegetables to create their instruments with.

Trending from G/L: Media Planning and House of Cards

Ben Schwab
The media planning was designed to capitalize on the growing media attention given to the real world presidential election cycle by targeting political events and using them as a springboard to promote the reelection of the show’s main protagonist, Frank Underwood.
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