Category: Branding

According to Chris Lucas, VP of Marketing at FormStack, 35% of universities have a chief marketing officer on staff. My belief is that this number will continue to grow in 2015 as universities focus more on their brand and how to bring a consistent brand experience in the highly competitive higher education market. Formstack’s research […]

Wikipedia defines personas as fictional characters created to represent the different buyer types within a targeted demographic. So, buyer personas are groups of ideal customers, defined by looking deeply into their lives, their thinking, their problems, and their challenges in life. Once you create personas, you are no longer talking to a demographic age group. […]

Creating effective healthcare messaging starts with applying research findings and understanding the cares and concerns of the patients they treat.

In order to increase patient volume, healthcare organizations need to understand the the cares of patients and what motivates their decisions.

Increasing internal communications within a hospital organization can minimize Medicare penalties incurred from mishaps in patient safety.

Everyone should see the importance of providing “solution oriented” content. We have to think about problems from the customer’s perspective.

I read an interesting article in the New York Times recently on the growing trend of marketers making up words of their own in place of real words. They’re disregarding all those great “real” words from the Webster College Dictionary (all 988,968 of them) and generating new, more interesting and memorable invented words in order […]

These days, companies are constantly looking for ways to streamline their business. Cutting costs, downsizing, upselling, “right-sizing”…it’s all part of the big picture. But, what is the big picture? For some, ROI comes to mind, but for others it’s a never-ending onslaught of concentrated marketing efforts to achieve goals. For startups and even established companies, […]

Launching a new site is rewarding. Whether it’s for a client or, in this case, ourselves, we get to see the development of wireframes, the evolution of copy, custom photography and a refreshed approach to user experience. As with any effort around here, we had a few key objectives in mind. Mobile First & Retina-Ready: It […]

There aren’t any set guidelines when it comes to creating effective packaging, but there are some things to consider before you get started. After you have considered the type of packaging you are using and have chosen to use suppliers like Impacked (Impacked has a huge range of wholesale jars and more) who have recyclable […]