Creating Effective Healthcare Messaging

Dave Geile
Creating effective healthcare messaging starts with applying research findings and understanding the cares and concerns of the patients they treat.

Increasing Patient Volume Requires Thinking Like a Patient

Tim Leon
In order to increase patient volume, healthcare organizations need to understand the the cares of patients and what motivates their decisions.

Minimize Medicare Penalties with Internal Communications

Randy Micheletti
Increasing internal communications within a hospital organization can minimize Medicare penalties incurred from mishaps in patient safety.

Content Marketing? What Content?

Geile/Leon Marketing Communications
Everyone should see the importance of providing “solution oriented” content. We have to think about problems from the customer’s perspective.

It’s Brandolicious

Tim Leon
I read an interesting article in the New York Times recently on the growing trend of marketers making up words of their own in place of real words. They’re disregarding all those great “real” words from the Webster College Dictionary (all 988,968 of them) and generating new, more interesting and memorable invented words in order […]

Advertising Costs How Much?

Ben Edmonson
These days, companies are constantly looking for ways to streamline their business. Cutting costs, downsizing, upselling, “right-sizing”…it’s all part of the big picture. But, what is the big picture? For some, ROI comes to mind, but for others it’s a never-ending onslaught of concentrated marketing efforts to achieve goals. For startups and even established companies, […]

G/L’s Website Overhaul

Geile/Leon Marketing Communications
Launching a new site is rewarding. Whether it’s for a client or, in this case, ourselves, we get to see the development of wireframes, the evolution of copy, custom photography and a refreshed approach to user experience. As with any effort around here, we had a few key objectives in mind. Mobile First & Retina-Ready: It […]

Designing Effective Packaging

Geile/Leon Marketing Communications
There aren’t any set guidelines when it comes to creating effective packaging, but there are some things to consider before you get started. After you have considered the type of packaging you are using and have chosen to use suppliers like Impacked (Impacked has a huge range of wholesale jars and more) who have recyclable […]

BOLO – Evaluating New Brand Opportunities

Geile/Leon Marketing Communications
Adam, our other G/L principal, and I spent part of last week at BOLO in beautiful Scottsdale, Arizona. And it was an inspiring, fun, sunny and exhausting couple of days. BOLO is a digital marketing conference that has become a forum to share and challenge new ideas, think about things differently and inspire us to […]

Why Hire With Your Brand in Mind?

Geile/Leon Marketing Communications
Recruitment and hiring is key to growing a successful company. It’s important to fill positions with right people – people who are knowledgeable, proactive and will succeed. But, completing job tasks and being qualified aren’t the only requirements a company should focus on.