Designing Effective Packaging

Geile/Leon Marketing Communications
There aren’t any set guidelines when it comes to creating effective packaging, but there are some things to consider before you get started. After you have considered the type of packaging you are using and have chosen to use suppliers like Impacked (Impacked has a huge range of wholesale jars and more) who have recyclable […]

BOLO – Evaluating New Brand Opportunities

Geile/Leon Marketing Communications
Adam, our other G/L principal, and I spent part of last week at BOLO in beautiful Scottsdale, Arizona. And it was an inspiring, fun, sunny and exhausting couple of days. BOLO is a digital marketing conference that has become a forum to share and challenge new ideas, think about things differently and inspire us to […]

Why Hire With Your Brand in Mind?

Geile/Leon Marketing Communications
Recruitment and hiring is key to growing a successful company. It’s important to fill positions with right people – people who are knowledgeable, proactive and will succeed. But, completing job tasks and being qualified aren’t the only requirements a company should focus on.

Find Your Brand, Find Your Voice, Find Your Customers

Geile/Leon Marketing Communications
Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny. – Mahatma Gandhi

Why Your Top Performing Keyword is (Not Provided)

Geile/Leon Marketing Communications
It’s time everyone learns what exactly the keyword “(not provided)” means when looking at your Google Analytics dashboard. On October 18, 2011, Google made an announcement to the public that they would begin making search more secure….for everyone else but the people of Google. Yes, that’s right. I said October 18, 2011…

Turning Buyers into Sellers: How to Effectively Advertise with Advocates

Geile/Leon Marketing Communications
Do you remember that feeling? Blood rushing, heart racing, experiencing emotions that you just can’t put into words? From that moment forward, you know that there’s no substitute for what has just come into your life. Friends may brag about what they have, but you know that yours is far superior. Nothing else could possibly […]

The Likes and Dislikes of Going Viral

Geile/Leon Marketing Communications
What do kittens, Rick Astley and a Korean pop star all have in common? Virality. This new term has been the holy grail for businesses and marketers ever since a dancing baby caught all of our attention back in 1996. But what is it exactly? Virality is when an ad or video gets liked and […]

Understand People & You’ll Understand Business

Tim Leon
A little over a week ago, a couple G/Lers and I attended an event at COCA (Center of Creative Arts) with world-renowned marketing and leadership thought leader, Simon Sinek. To my surprise, the discussion focused on a compelling topic separate from his book Start with Why. Sinek raised the question: What makes great leaders and […]

Advertising As We Know It Is Dead: Innovation Uncensored

Geile/Leon Marketing Communications
Every year Fast Company magazine honors the world’s most innovative companies and follows that up with their Innovation Uncensored event, where the likes of you and I can learn lessons from these world-changing innovators. I attended this event in New York last week and had the opportunity to hear from the most creative, nimble, inventive […]

Clayco: A Unique Brand of Architecture

Geile/Leon Marketing Communications
Every once in a while, a certain kind of client comes along. A client you have a personal affinity for will make its way into your agency’s world, and you find yourself chomping at the bit to sink your creative teeth into that brand…to give it exactly the kind of sizzle you know it needs.