Category: Branding

Creating effective healthcare messaging starts with applying research findings and understanding the cares and concerns of the patients they treat.

In order to increase patient volume, healthcare organizations need to understand the the cares of patients and what motivates their decisions.

Increasing internal communications within a hospital organization can minimize Medicare penalties incurred from mishaps in patient safety.

Everyone should see the importance of providing “solution oriented” content. We have to think about problems from the customer’s perspective.

I read an interesting article in the New York Times recently on the growing trend of marketers making up words of their own in place of real words. They’re disregarding all those great “real” words from the Webster College Dictionary (all 988,968 of them) and generating new, more interesting and memorable invented words in order […]

These days, companies are constantly looking for ways to streamline their business. Cutting costs, downsizing, upselling, “right-sizing”…it’s all part of the big picture. But, what is the big picture? For some, ROI comes to mind, but for others it’s a never-ending onslaught of concentrated marketing efforts to achieve goals. For startups and even established companies, […]

Launching a new site is rewarding. Whether it’s for a client or, in this case, ourselves, we get to see the development of wireframes, the evolution of copy, custom photography and a refreshed approach to user experience. As with any effort around here, we had a few key objectives in mind. Mobile First & Retina-Ready: It […]

There aren’t any set guidelines when it comes to creating effective packaging, but there are some things to consider before you get started. After you have considered the type of packaging you are using and have chosen to use suppliers like Impacked (Impacked has a huge range of wholesale jars and more) who have recyclable […]

Adam, our other G/L principal, and I spent part of last week at BOLO in beautiful Scottsdale, Arizona. And it was an inspiring, fun, sunny and exhausting couple of days. BOLO is a digital marketing conference that has become a forum to share and challenge new ideas, think about things differently and inspire us to […]

Recruitment and hiring is key to growing a successful company. It’s important to fill positions with right people – people who are knowledgeable, proactive and will succeed. But, completing job tasks and being qualified aren’t the only requirements a company should focus on.