Trending Now from G/L: Tinder, 3-D Printing and Brand Storytelling

Geile/Leon Marketing Communications
Every Monday G/L brings you one of our favorite trends in marketing and design. This week we talk about Tinder users at SXSW, 3-D printing changing the face of healthcare and Converse telling a story about their shoes.

The Key to Building a Better Brand? Experiences.

Geile/Leon Marketing Communications
For many companies, especially those in niche industries that have a loyal following such as equine or manufacturing, there’s an ongoing struggle to raise their brand to the top. We evaluate the best way to build your brand whether you're starting at the beginning or looking to refresh. We have included a digital marketing audit that will help guide you through the process.

Trending Now from G/L: Real-Time Marketing and #TheDress

Geile/Leon Marketing Communications
Every Monday morning the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is currently trending in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every Monday morning we share our favorite trend with you. Here are our thoughts on this week’s trend – the blue dress/white dress debacle.

What if Tinder could be used for business?

Geile/Leon Marketing Communications
G/L is always looking for new ideas, trends and technologies. The other day Tinder got brought up in the office, after a few jokes and explanations about this widely popular app, something interesting came to mind. We live in a world where Tinder is a very successful mobile app for dating and meeting new people…but what if […]

Why Universities Should Consider a CMO

Tim Leon
According to Chris Lucas, VP of Marketing at FormStack, 35% of universities have a chief marketing officer on staff. My belief is that this number will continue to grow in 2015 as universities focus more on their brand and how to bring a consistent brand experience in the highly competitive higher education market. Formstack’s research […]

Importance Of Personas in Shaping Targeted Messaging

Dave Geile
Wikipedia defines personas as fictional characters created to represent the different buyer types within a targeted demographic. So, buyer personas are groups of ideal customers, defined by looking deeply into their lives, their thinking, their problems, and their challenges in life. Once you create personas, you are no longer talking to a demographic age group. […]

Creating Effective Healthcare Messaging

Dave Geile
Creating effective healthcare messaging starts with applying research findings and understanding the cares and concerns of the patients they treat.

Increasing Patient Volume Requires Thinking Like a Patient

Tim Leon
In order to increase patient volume, healthcare organizations need to understand the the cares of patients and what motivates their decisions.

Minimize Medicare Penalties with Internal Communications

Randy Micheletti
Increasing internal communications within a hospital organization can minimize Medicare penalties incurred from mishaps in patient safety.

Content Marketing? What Content?

Geile/Leon Marketing Communications
Everyone should see the importance of providing “solution oriented” content. We have to think about problems from the customer’s perspective.