What if Tinder could be used for business?

Geile/Leon Marketing Communications
G/L is always looking for new ideas, trends and technologies. The other day Tinder got brought up in the office, after a few jokes and explanations about this widely popular app, something interesting came to mind. We live in a world where Tinder is a very successful mobile app for dating and meeting new people…but what if […]

Why Universities Should Consider a CMO

Tim Leon
According to Chris Lucas, VP of Marketing at FormStack, 35% of universities have a chief marketing officer on staff. My belief is that this number will continue to grow in 2015 as universities focus more on their brand and how to bring a consistent brand experience in the highly competitive higher education market. Formstack’s research […]

Importance Of Personas in Shaping Targeted Messaging

Dave Geile
Wikipedia defines personas as fictional characters created to represent the different buyer types within a targeted demographic. So, buyer personas are groups of ideal customers, defined by looking deeply into their lives, their thinking, their problems, and their challenges in life. Once you create personas, you are no longer talking to a demographic age group. […]

Creating Effective Healthcare Messaging

Dave Geile
Creating effective healthcare messaging starts with applying research findings and understanding the cares and concerns of the patients they treat.

Increasing Patient Volume Requires Thinking Like a Patient

Tim Leon
In order to increase patient volume, healthcare organizations need to understand the the cares of patients and what motivates their decisions.

Minimize Medicare Penalties with Internal Communications

Randy Micheletti
Increasing internal communications within a hospital organization can minimize Medicare penalties incurred from mishaps in patient safety.

Content Marketing? What Content?

Geile/Leon Marketing Communications
Everyone should see the importance of providing “solution oriented” content. We have to think about problems from the customer’s perspective.

It’s Brandolicious

Tim Leon
I read an interesting article in the New York Times recently on the growing trend of marketers making up words of their own in place of real words. They’re disregarding all those great “real” words from the Webster College Dictionary (all 988,968 of them) and generating new, more interesting and memorable invented words in order […]

Advertising Costs How Much?

Ben Edmonson
These days, companies are constantly looking for ways to streamline their business. Cutting costs, downsizing, upselling, “right-sizing”…it’s all part of the big picture. But, what is the big picture? For some, ROI comes to mind, but for others it’s a never-ending onslaught of concentrated marketing efforts to achieve goals. For startups and even established companies, […]

G/L’s Website Overhaul

Geile/Leon Marketing Communications
Launching a new site is rewarding. Whether it’s for a client or, in this case, ourselves, we get to see the development of wireframes, the evolution of copy, custom photography and a refreshed approach to user experience. As with any effort around here, we had a few key objectives in mind. Mobile First & Retina-Ready: It […]