Trending Now from G/L
Every Monday morning the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every other Monday morning we share our favorite trends with you.
What we’re talking about this week
We have a lot on our minds this week. Today we have already talked about Tinder marketing in Austin, 3-D printing and storytelling with Converse.
Tinder Users at SXSW
An actress used Tinder to promote her new movie to users in Austin this weekend, which happened to be quite a few more users than normal because of the SXSW festival attendance. In a way, what this actress did was a bit creepy, and kind of catfish-esk, but it was an interesting tactic. She used Tinder as an opportunity to promote her movie which premiered in Austin on Saturday. She asked her Tinder matches a couple questions about love and then sent them over to her Instagram, which led them to information about the movie in which she plays an artificial intelligence. Clever? Absolutely. Spammy? Yep. Does it cross marketing boundaries? I bet if you ask her Tinder matches they would say yes.
This isn’t the first time we’ve talked about Tinder for business – read our blog here.
Read the full story from AdWeek here.
3-D Printing in the Future of Healthcare
In 3-D printing, doctor Hod Lipson of Cornell University is the name to know. He told WebMD that 3-D printing for healthcare is only at its beginning, it is not a phase, it is the new wave of healthcare and it will rely on economics. The 3-D experience in healthcare can range form new limbs and joint replacements to replicating cancer growths and watching real time responses to treatment.
Read the fully story from WebMD here.
Converse is Telling a Story
Actually, not just one. In their newest commercial, Converse shows us how artistic, funny, confident, weird and wild people who represent their brand can be. By showing us who wears them and what they do in them, Converse is telling us a story about their shoes. They give every viewer an opportunity to relate to an individual or character trait in the ad, and they give us a laugh at the same time.
Read the story from Creativity and see the ad here.
Did you miss the last trends we shared? See them here.