Chatting with Randy on Peer Groups and Relevancy
For many of us, the past couple years have been the toughest times of our lives, both personally and professionally. No one has gone through anything like this. We all had many considerations. “How will I respond to isolation?” “How will I handle this new routine?” “Is my product or business still relevant?” And one […]
Opinion | St. Louis needs to build a new brand. Here’s what it should say.
This article is featured in the current issue of the St. Louis Business Journal printed on April 1st, 2022. I recently received an email from the St. Louis Business Journal inviting me to fill out a survey regarding how St. Louis is perceived in the business community, the challenges of the region, and possible solutions for addressing […]
A Video Strategy for Every Phase of the Funnel
Why video? It’s a known fact. The play button has become the most compelling digital call-to-action. In the past, video was used as a supporting element in digital marketing campaigns, but within the past five years, that notion began changing, and now video lead generation campaigns can be more powerful and effective than other marketing […]
Why Brand Strategy is in Such High Demand
If you know G/L, you know we’ve always talked about the importance of brand strategy. It’s been central to our 30+ years. It’s why we created Distilled Thinking, our 5-step comprehensive brand discovery and development process. However, CMOs throughout the industry are realizing the importance of brand strategy as defining who they are as a […]
In a Time of Crisis, Turn to Maslow for Marketing Advice
My time during these past few weeks has been occupied much in the same way yours and many others’ has. I spend my time at home worrying. The irony is that we are all isolated while feeling the same sense of worry. Is there going to be toilet paper when I brave the grocery store? […]
Building Buyer Personas for Rural Lifestyle
In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday […]
How User-Generated Content Is A Necessity For Brand Awareness
If you’ve ever seen the movie The Truman Show with Jim Carrey, you probably remember laughing at the various “product placement” scenes. The premise of The Truman Show, for those who haven’t seen it, is that Jim Carrey is unknowingly the star of a reality TV show – his entire life is broadcast by hidden […]
Finding Your Happy Place in Rural Areas
I came across an interesting Washington Post blog concerning research recently published by the Vancouver School of Economics and McGill University about the “geography of well-being” in Canada. The study covered Canada’s entire population, with over 400,000 responses from 1,200 communities across the country. The research indicated a correlation between population density (concentration of people […]
Trending from G/L: We are All Going To Die
If this trending item is our future destiny, we are all going to look like the Wal-Mart people shopping from a mobile cart. Not because of their inability to walk, but because of their crushing weight!
Trending from G/L: Time Travel Maps
In the midst of holiday boredom activities, you may begin to wish you had the ability to time travel and control time and space at your will. Now you can (kind of).