Category: Strategy
Seismic Social Shifts: Threads Released, Twitter Rebranded to X
Social media news has been unrelenting this month, with a few major shifts in top platforms. It turns out that Elon Musk and Mark Zuckerberg are not only thinking of squaring off in a cage match, but also going head-to-head with their respective social media platforms. On July 5, Meta released their new app called […]
Why the Big Idea Is More Important Than Ever for Brand Marketing
In today’s ever-evolving landscape, it’s becoming increasingly difficult for brands to capture consumer attention. With a constant influx of information and countless competing brands, businesses must find a way to break through the clutter and stand out from the crowd. After recently reading “The ‘Big Idea’: Five Keys to The Future of Brand Marketing,” I […]
Why B2B Content Marketing Has High ROI
Now that 2023 is in full swing, we’re starting to hear more and more about how this year’s marketing trends are taking shape. More than ever, B2B marketers are investing in content marketing because they are gaining tangible ROI. In a recent Chief Marketer survey, 62% of those surveyed said that content marketing has the […]
In 2023, empathy is more important than ever for brands to embrace in their marketing efforts
It’s hard to believe that it’s been almost three years. In 2020, the world’s history took a dramatic turn as the pandemic changed the way we lived our lives. It changed how people wanted to interact with businesses and in turn, pushed businesses to change the way they serve customers. That also means that it’s […]
The Winter Watchlist: G/L’s Top 6 Marketing Documentaries
We are right in the middle of holiday season, and baby, it’s getting cold outside. That means it’s the perfect time to snuggle up with your cozy beverage of choice, a warm blanket in front of the fireplace (or space heater) and something good to watch. So we’ve come up with our favorite marketing documentaries […]
The Digital Download: Reframing the way you view influencers
Influencer marketing isn’t limited to celebrities anymore. Thanks to the rise in popularity of social media platforms like Instagram and TikTok, anyone with a devoted following and curated community can hold influence. But in a post-pandemic world, after so many people worldwide were forced to feed their social needs online … and everyone began evaluating […]
The Digital Download: A new blog series by our Digital Content Producer
Over the past eight years working in social media marketing, I’ve learned that it’s impossible to find success without staying relevant and up-to-date on trends in the social atmosphere. As Geile/Leon’s digital content producer, I know our client’s success depends on my dedication to staying on top of what’s happening in the digital space. That […]
Brands making an emotional connection are more important than ever
As we enter into 2022, brands continue riding the pandemic rollercoaster. Continued surges and the omicron variant cause more turbulence than we anticipated. Booster vaccinations , increased hospitalization rates, and worker shortages continue to be part of the national conversation. And that has marketers searching for stability in a sea of uncertainty. That stability comes […]
Are your sustainability claims sustainable?
As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly. While embracing sustainability is no doubt a good […]
Brands need to take a stand…at least that’s what consumers are saying
As our agency has been blogging and posting about for the last 18 months, brands are being asked to take a stand on social, cultural and societal issues that face our world. Studies have shown that brand loyalty can be positively impacted by brands that take a stand on issues. And consumers want these brands […]