Now’s the time to rebuild your construction marketing efforts

Shawn Maher
B2B
During the pandemic and all the social distancing that has come with it, many industries have been affected. However, the construction industry is particularly interesting. Not only for the boots on the ground, but because so much of the marketing efforts in the industry are people oriented. Looking for new clients or even new vendors? […]

A Video Strategy for Every Phase of the Funnel

Melissa Ross
Why video? It’s a known fact. The play button has become the most compelling digital call-to-action. In the past, video was used as a supporting element in digital marketing campaigns, but within the past five years, that notion began changing, and now video lead generation campaigns can be more powerful and effective than other marketing […]

Why Brand Strategy is in Such High Demand

Shawn Maher
If you know G/L, you know we’ve always talked about the importance of brand strategy. It’s been central to our 30+ years. It’s why we created Distilled Thinking, our 5-step comprehensive brand discovery and development process. However, CMOs throughout the industry are realizing the importance of brand strategy as defining who they are as a […]

Why Your Branding Is So Important for Potential Employees

Shawn Maher
When we talk about branding, many would immediately begin thinking about how it works in relationship to the sales cycle and staking a claim in the consumer marketplace. But what about the human resources marketplace?  We all understand how vital our staff is to our success, not only in their skillset, but also their fit […]

TikTok Expansion Hurting Advertisers?

Melissa Ross
Since the start of the pandemic, millions of people worldwide have found themselves trying to kill time during quarantine, yearning to connect with people both inside and outside their front door. Some families needed an outlet to be together with each other that would allow them to have fun, and other individuals wanted an avenue […]

Revising Your B2B Strategy in the Post-COVID-19 Era

Mary Sawyer
The world has been turned upside down by the COVID-19 crisis, and every industry had to adapt to new circumstances to survive. What does that mean for the future of your business? Digital sales will undoubtedly play an increasingly bigger role in your marketing success. McKinsey and Company, the global management consulting firm, is reporting […]

In a Time of Crisis, Turn to Maslow for Marketing Advice

Melissa Ross
My time during these past few weeks has been occupied much in the same way yours and many others’ has. I spend my time at home worrying. The irony is that we are all isolated while feeling the same sense of worry.   Is there going to be toilet paper when I brave the grocery store? […]

When What You Say Matters Most, Choose Your Words Carefully

Shawn Maher
During this worldwide health crisis, brands should be communicating frequently with their customers and stakeholders. And even more importantly, listening carefully. Maximizing your Return on Empathy is crucial right now, and communication is a large part of that.  However, when it comes to crisis communications, nobody’s getting an A for effort. It’s NOT the thought […]

What next? Let your customers and employees know your plans moving forward.

As organizations are navigating how to operate in this new environment, it’s critical to let their internal and external audiences know what to expect. In these uncertain times, employees and customers want to know there is a plan in place to deal with unexpected business disruptions caused by the COVID-19 pandemic. Geile/Leon Marketing Communications is […]

The New Normal: Empathy

Let’s get this out of the way: this is a blog concerning the COVID-19 outbreak. But I’m hoping it provides marketers a simple solution to how to address your marketing and messaging for the next few months. It may not be a cure-all, but there is a way to move forward – a way to […]
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