the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Copywriting: the good, the bad and the ugly
David Droga, chairman of Droga5, recently wrote an article, Sweating Ad Copy Like ‘Mad Men’, for The Wall Street Journal about the “totem pole of ‘real’ writing” for ad agency copywriters. What constitutes good writing from the bad when it comes to advertising? Some headlines and taglines are written with such simplicity and clarity it could […]
Heartland Bank Employees Donate, Then Dress Down
Heartland Bank, a client of St. Louis PR Agency Geile/Leon Marketing Communications, allowed its employees to “dress down” on Friday, June 11 in exchange for a donation to the Joplin, MO Tornado Relief Drive. Employees from all of Heartland’s St. Louis banking locations contributed hundreds of items and cash, that were delivered to Joplin Friday […]
St. Louis Construction Industry Facing Serious Challenges
The Associated General Contractors of St. Louis, a client of St. Louis PR Agency Geile/Leon Marketing Communications, released results of a two-year study today on the local construction industry workforce. Two major challenges are on the horizon; a future shortage of skilled craftworkers and a profound lack of women and minorities joining the construction trades. […]
2 St. Louisans You Should Know, and Should Want to Know!
Guess who made the list of St. Louis Small Business Monthly’s “Top 100 St. Louisans You Should Know to Succeed in Business” Our very own Dave Geile and Tim Leon–Managing Partners of St. Louis PR Agency Geile/Leon Marketing Communications. Each received a nice write-up by the editors (see attached). Now, this isn’t the first time […]
“Parties of Note” Are Music to the Ears for SLSO
Talk about your Great Parties! A Mediterranean feast accompanied by the St. Louis Symphony Orchestra’s very own principal horn, Roger Kasa and his wife, Patti Wolf. A Chamber Music Concert with Symphony musician Scott Andrews. Poker night with the SLSO Musicians. A night of Vintage Fashions and Violin music at the Home of Mary […]
Manage Email, Don’t Let it Manage You
I went to a great 4A’s seminar last week called “Reinventing Account Management.” The speaker was Tim Williams from Ignition Consulting Group. He was great. After the seminar, I wrote down some highlights of a few of the best practices that I wanted to incorporate here at our firm. One of those best practices deals […]
Copywriting Gone Copy-Wrong: Too much emphasis on SEO can dilute your copy
Now, let me first say, I am a strong and firm believer, even advocate, of SEO writing for small businesses. But… there is a strategic art to balancing out your budget when it comes to re-doing a company website. Yes- some capital should be allotted to SEO writing because it will most definitely be driving […]
G/L’s Kathy Leonard Speaks “Gypsy” to Channel 5’s Leisa Zigman
Kathy Leonard, VP of Public Relations for Geile/Leon Marketing Communications, a St. Louis PR agency, was featured on KSDK-TV’s Newschannel 5 at Noon, Thursday. Kathy was promoting the 39th Annual Gypsy Caravan, which raises funds for her client, the St. Louis Symphony. The interview with KSDK anchor Leisa Zigman is posted on www.ksdk.com. Kudos to […]
Mobile Social Marketing: The Perfect Trend for Bargain Hunters
Let me begin by introducing myself, seeing as I am the newest addition to St. Louis marketing and advertising agency, Geile/Leon. My name is Lindsey, and just a week ago I started my journey as a G/Ler. Immediately thrown into the hustle and bustle of agency life, one of my first tasks was to write […]
The Gypsy Caravan is Coming!
A Memorial Day tradition in St. Louis for 39 years, the St. Louis Symphony Volunteer Association presents the Gypsy Caravan. A city within a city is created for up to 20,000 shoppers eager to find bargains and unique treasures galore during one of the Midwest’s largest antique, craft and flea markets that takes place at […]