Trends on How to Gain, Keep and Break Consumers’ Trust

Geile/Leon Marketing Communications
Given how turbulent and uncertain the past couple of years have been, it is more important now than ever for brands to earn and keep consumers’ trust. Morning Consult’s Most Trusted Brands of 2022 report examines the 10 largest economies in the world, including the United States, and unpacks why trust is important, how it’s […]

The Digital Download: Is TikTok More Than Just Dancing Videos?

Melissa Ross
The future of social media is recommendation. Otherwise, it’s a pay-to-play game, and even ads to boost content can come off as unauthentic. With platforms like TikTok driven by user preference more than ever, your social strategy has to be equally targeted towards people who don’t know who you are just as it is for […]

The Digital Download: Futuristic Trends from SMMW22

Melissa Ross
At Geile/Leon, we meet every Wednesday to discuss different trends in marketing, communications and all aspects of business. It’s fun and always insightful to find new perspectives, explore new technology and identify changes in different industries. Sure, we have a good time doing it, but it helps us focus on how we can capitalize on […]

Opinion | St. Louis needs to build a new brand. Here’s what it should say.

Tim Leon
This article is featured in the current issue of the St. Louis Business Journal printed on April 1st, 2022. I recently received an email from the St. Louis Business Journal inviting me to fill out a survey regarding how St. Louis is perceived in the business community, the challenges of the region, and possible solutions for addressing […]

The Digital Download: A new blog series by our Digital Content Producer

Melissa Ross
Over the past eight years working in social media marketing, I’ve learned that it’s impossible to find success without staying relevant and up-to-date on trends in the social atmosphere. As Geile/Leon’s digital content producer, I know our client’s success depends on my dedication to staying on top of what’s happening in the digital space. That […]

Video Strategy Predictions for 2022

Randy Micheletti
I’m sure you’re out there. Still uncertain if video content will benefit your company so you keep putting it off. You’ll get to it later…well, guess what? You’re losing out right now. Those that doubled down on video in 2021 are for sure seeing the benefits.  Companies that are proactively using video to keep their […]

Are your sustainability claims sustainable?

Terri Waters
As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly.  While embracing sustainability is no doubt a good […]

Brands need to take a stand…at least that’s what consumers are saying

Tim Leon
As our agency has been blogging and posting about for the last 18 months, brands are being asked to take a stand on social, cultural and societal issues that face our world. Studies have shown that brand loyalty can be positively impacted by brands that take a stand on issues. And consumers want these brands […]

Freezing the summer melt in higher education

Geile/Leon Marketing Communications
We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. Every year, an estimated 10-40% of high school students don’t make it to campus in the fall.  They’ve applied, been accepted by, […]

Key Takeaways from a Year of Online Product Launches

Shawn Maher
There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option.  Of course, necessity is the mother […]
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