How User-Generated Content Is A Necessity For Brand Awareness

Mike Haueisen
If you’ve ever seen the movie The Truman Show with Jim Carrey, you probably remember laughing at the various “product placement” scenes. The premise of The Truman Show, for those who haven’t seen it, is that Jim Carrey is unknowingly the star of a reality TV show – his entire life is broadcast by hidden […]

Trending from G/L: Marketers Moving Away From Saturday Morning Cartoon Ads

Melissa Ross
Who can forget Saturday mornings as a kid? Getting up early (sometimes before mom and dad), rushing into the kitchen, making a bowl of the most sugary cereal in the pantry, and heading to the living room to turn on the television. This was what most of us lived for as kids – Saturday morning […]

Trending from G/L: Danish Ad Breaks Barriers

Melissa Ross
There are many different sides you can be on in life. Republican or Democrat. Vegan or Carnivore. Religious or Atheist. Categories we put ourselves into that seem to set each one of us apart from the “other side.” In today’s political climate and with the advancement of technology (such as the growing popularity of social […]

Trending from G/L: Millennials Get The Best of Both Worlds With Agrihoods

Melissa Ross
You’ve heard it before and have seen the headlines: “Millennials Are Killing The So-And-So Industry.” Everywhere from diamonds to napkins, millennials are being blamed for the downfall of many industries that were once booming in the past. And now there’s another thing to add to the list: Country Clubs. In the 1990’s, baby boomers flocked […]

Trending from G/L: Tracking 2018’s Design Trends

Ben Schwab
It’s important for any competitive brand that plans on remaining relevant to stay aware and on top of emerging trends within their industry. A large aspect of this involves staying up to date on the ever-evolving visual landscape we find ourselves enveloped by. To cut through this overgrown jungle of visual noise it’s important to […]

The Most Patriotic Brands In America

Melissa Ross
The 16th annual Brand Keys Most Patriotic Brands in America study has been released, and we’re seeing some interesting trends in terms of patriotic campaigns and who they’re targeting. The survey ranks 297 brands in 2018 that were most resonant when it came to patriotism. With the current division between political parties within the country, […]

Trending from G/L: Country Time Stands Up For Kids

Luke Smith
Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with […]

Trending from G/L: All’s Whale at IKEA

Ben Schwab
A popular story passing through the news cycle earlier this month detailed the failed rescue of a pilot whale near the Thai-Malaysian border. The animal was spotted struggling to breathe and swim on its own. A rescue attempt was performed, but ultimately, they were unable to save the whale. A following necropsy would reveal that […]

Trending from G/L: The Big Mac’s Big Birthday Campaign

Meg Strange
Do you remember your first Big Mac? I can’t say that I do, but depending on who you ask, others may have an answer that dates back half a century! That’s right, the Big Mac, the Mac Daddy, the OG ultimate 100% beef burger, is 50 years old this year. If I dig into my […]

Trending from G/L: GQ Nails Comedy With Cover

Melissa Ross
In recent years, many brands have vowed to reject photoshopped images of women in their advertisements to help combat Hollywood’s beauty standards. Brands such as Dove, Arie, ModCloth, Old Navy, Nike and even Seventeen Magazine have all made pledges to represent and celebrate bodies of every type. But one brand that seems to have missed […]
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