Category: G/L Approach
Crafting the Perfect Podcast Strategy: Building Thought Leadership in Your Industry
In a world saturated with content and digital noise, positioning yourself as a thought leader in your field is a game-changer. Podcast appearances are an excellent way to showcase your expertise and gain exposure across targeted industries. At our agency, we’ve been on a mission to build our reputation and support our social media efforts […]
How We Refreshed a 175-year-old Brand for Future Generations of Women
When we approach a brand refresh, both our team and our clients feel a great sense of excitement. It’s an opportunity to envision what the brand is and what it could become. And it’s a way to chart a course to get there. A new chapter. With Ursuline Academy, they arrived with 175 years of […]
Preparing your Brand for an Acquisition or Merger
Cost-cutting is a common activity for companies looking to sell or merge. However, one area that companies are investing is branding. Establishing a strong brand position is one of the most powerful, but sometimes overlooked, tools to enhance the value of a company being acquired. And it can provide guidance and direction when integrating and […]
Why the Big Idea Is More Important Than Ever for Brand Marketing
In today’s ever-evolving landscape, it’s becoming increasingly difficult for brands to capture consumer attention. With a constant influx of information and countless competing brands, businesses must find a way to break through the clutter and stand out from the crowd. After recently reading “The ‘Big Idea’: Five Keys to The Future of Brand Marketing,” I […]
PR: The budget-friendly option for driving brand awareness
When planning budgets, marketing professionals sometimes overlook an important piece of the marketing pie, not realizing that it offers multiple advantages and can often be done for a fraction of the cost of print and digital advertising. What is this secret bullet that deserves your attention? Drumroll, please…it’s public relations, or PR for short. However […]
In 2023, empathy is more important than ever for brands to embrace in their marketing efforts
It’s hard to believe that it’s been almost three years. In 2020, the world’s history took a dramatic turn as the pandemic changed the way we lived our lives. It changed how people wanted to interact with businesses and in turn, pushed businesses to change the way they serve customers. That also means that it’s […]
2023 Marketing Trends: The Geile/Leon List
After a couple of years of tumult and chaos in the business world and the world at large, wouldn’t it be nice to be able to settle in and rely on some predictable outcomes in 2023? For instance, knowing that a targeted digital ad campaign is going to draw the right prospects to you? That […]
Why Brands Need to Choose Their Words Carefully…and Empathetically
The world is changing in many ways. How we communicate is maybe one of the biggest changes we’ve seen. Not only the channels of communication, but also through drastic shifts in the tone and content of what we say and how we say it. In turn, copywriters have to adapt, as well. That means being […]
The Digital Download: Reframing the way you view influencers
Influencer marketing isn’t limited to celebrities anymore. Thanks to the rise in popularity of social media platforms like Instagram and TikTok, anyone with a devoted following and curated community can hold influence. But in a post-pandemic world, after so many people worldwide were forced to feed their social needs online … and everyone began evaluating […]
To keep your brand relevant, don’t blow it up. Get Dynamic Branding!
The world is changing more quickly than ever. And so are consumers. With that in mind, do you know if your brand is still relevant? We’ve been working on a strategy to help brands be dynamic, so they can shift with behavior changes and stay aligned with consumer sentiment. We’re pretty excited about it. It’s […]