Why Brands Need to Choose Their Words Carefully…and Empathetically

Shawn Maher
The world is changing in many ways. How we communicate is maybe one of the biggest changes we’ve seen. Not only the channels of communication, but also through drastic shifts in the tone and content of what we say and how we say it. In turn, copywriters have to adapt, as well. That means being […]

The Digital Download: Reframing the way you view influencers

Melissa Ross
Influencer marketing isn’t limited to celebrities anymore. Thanks to the rise in popularity of social media platforms like Instagram and TikTok, anyone with a devoted following and curated community can hold influence.  But in a post-pandemic world, after so many people worldwide were forced to feed their social needs online … and everyone began evaluating […]

To keep your brand relevant, don’t blow it up. Get Dynamic Branding!

Geile/Leon Marketing Communications
B2B
The world is changing more quickly than ever. And so are consumers. With that in mind, do you know if your brand is still relevant? We’ve been working on a strategy to help brands be dynamic, so they can shift with behavior changes and stay aligned with consumer sentiment. We’re pretty excited about it. It’s […]

Opinion | St. Louis needs to build a new brand. Here’s what it should say.

Tim Leon
This article is featured in the current issue of the St. Louis Business Journal printed on April 1st, 2022. I recently received an email from the St. Louis Business Journal inviting me to fill out a survey regarding how St. Louis is perceived in the business community, the challenges of the region, and possible solutions for addressing […]

The Digital Download: A new blog series by our Digital Content Producer

Melissa Ross
Over the past eight years working in social media marketing, I’ve learned that it’s impossible to find success without staying relevant and up-to-date on trends in the social atmosphere. As Geile/Leon’s digital content producer, I know our client’s success depends on my dedication to staying on top of what’s happening in the digital space. That […]

Key Takeaways from a Year of Online Product Launches

Shawn Maher
There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option.  Of course, necessity is the mother […]

How to evolve your target personas in higher education post COVID

Randy Micheletti
As most of you know, your target personas should be a living document. Because society experiences shifts in attitudes and external factors, these personas should change as frequently as necessary to ensure accuracy. Markets can change quickly, and effective marketing must evolve with it. Many industries have experienced a dramatic shift in response to the […]

Now’s the time to rebuild your construction marketing efforts

Shawn Maher
B2B
During the pandemic and all the social distancing that has come with it, many industries have been affected. However, the construction industry is particularly interesting. Not only for the boots on the ground, but because so much of the marketing efforts in the industry are people oriented. Looking for new clients or even new vendors? […]

A Video Strategy for Every Phase of the Funnel

Melissa Ross
Why video? It’s a known fact. The play button has become the most compelling digital call-to-action. In the past, video was used as a supporting element in digital marketing campaigns, but within the past five years, that notion began changing, and now video lead generation campaigns can be more powerful and effective than other marketing […]

Why Brand Strategy is in Such High Demand

Shawn Maher
If you know G/L, you know we’ve always talked about the importance of brand strategy. It’s been central to our 30+ years. It’s why we created Distilled Thinking, our 5-step comprehensive brand discovery and development process. However, CMOs throughout the industry are realizing the importance of brand strategy as defining who they are as a […]
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