Category: G/L Approach
Why Is It So Damn Hard To Launch An Agency Website?
1. What was that saying about opinions? Simply put, it’s hard to find anyone at an agency who doesn’t have their own ideas/vision for how to get the new company website to make it rain 7 figure accounts. What’s most important? Well, ask an AE, a CD, or a DD, and I’ll bet the farm […]
Advertising in a Down Economy May Be Smarter Than you Think.
At some point during a recession, every business’s advertising budget or marketing plan has had a setback—budgets cut, projects cancelled, creative direction changed, whatever. Sadly, usually the first thing to get cut during economic hardship is the advertising budget. The good news? There is a ton of factual info and insight to back up the […]