Call me an optimist (or pessimist if you’re the one who has to buy media in a high demand marketplace), but my bet is that advertisers will encounter a rather robust 2013 marketplace, relative to recent non-election years. While I don’t have a crystal ball, there is a lot of recent news leading me to […]
What’s it like to develop a game plan for the new business year? Geile/Leon Director of Account Services, Miranda Warren, explains some helpful insight, tips and advice to setting the agenda and goals for the year around the corner. These words of wisdom go along way in creating a successful marketing and advertising plan that […]
In just the last ten days, the topic of proofreading (or lack thereof) has surfaced over and over in my work and personal life. It has caused creative friends to lose assignments, clients to lose confidence and readers to lose the meaning of the written word. Proofreading is typically left until the last minute. It […]
Hard work sometimes goes unnoticed. But sometimes, it has a way of coming back around. And we here at Geile/Leon are exceedingly honored and grateful to be chosen as “The Best Marketing Firm in St. Louis” by the business owners, entrepreneurs and readers of Small Business Monthly. The magazine’s Best in Business—Annual Business Owners’ Guide […]
With the popularity of branding today, the question becomes—can a celebrity spokesperson enhance brand image and positively predispose customers to the brand. There is no right or wrong answer here, but our belief is that you have to pick the right spokesperson. Here’s some insight on how to do just that!
You’ve heard it before. “I love that spot”…”I hate that spot”…”that spot is so lame”…”that spot is brilliant.” Face it, creative is subjective. What appeals to one individual, may be rejected by another. This is especially hard when you are asked to do spec creative in a new business pitch, which we do very sparingly, […]
1. What was that saying about opinions? Simply put, it’s hard to find anyone at an agency who doesn’t have their own ideas/vision for how to get the new company website to make it rain 7 figure accounts. What’s most important? Well, ask an AE, a CD, or a DD, and I’ll bet the farm […]
At some point during a recession, every business’s advertising budget or marketing plan has had a setback—budgets cut, projects cancelled, creative direction changed, whatever. Sadly, usually the first thing to get cut during economic hardship is the advertising budget. The good news? There is a ton of factual info and insight to back up the […]