Importance Of Personas in Shaping Targeted Messaging

Dave Geile
Wikipedia defines personas as fictional characters created to represent the different buyer types within a targeted demographic. So, buyer personas are groups of ideal customers, defined by looking deeply into their lives, their thinking, their problems, and their challenges in life. Once you create personas, you are no longer talking to a demographic age group. […]

Ready Readers

Geile/Leon Marketing Communications
Ready Readers is a nonprofit organization in St. Louis, Missouri that is dedicated to preparing and exciting young kids to read.

Advertising Costs How Much?

Ben Edmonson
These days, companies are constantly looking for ways to streamline their business. Cutting costs, downsizing, upselling, “right-sizing”…it’s all part of the big picture. But, what is the big picture? For some, ROI comes to mind, but for others it’s a never-ending onslaught of concentrated marketing efforts to achieve goals. For startups and even established companies, […]

BOLO – Evaluating New Brand Opportunities

Geile/Leon Marketing Communications
Adam, our other G/L principal, and I spent part of last week at BOLO in beautiful Scottsdale, Arizona. And it was an inspiring, fun, sunny and exhausting couple of days. BOLO is a digital marketing conference that has become a forum to share and challenge new ideas, think about things differently and inspire us to […]

Why Hire With Your Brand in Mind?

Geile/Leon Marketing Communications
Recruitment and hiring is key to growing a successful company. It’s important to fill positions with right people – people who are knowledgeable, proactive and will succeed. But, completing job tasks and being qualified aren’t the only requirements a company should focus on.

Determining Your Twitter Identity in B2B

Geile/Leon Marketing Communications
I recently came across a compelling article about when to use your individual Twitter account versus company account for B2B relationship building. There are a few takes on what approach is the most beneficial, but ultimately, it’s an individual choice. A choice that should be made after some serious consideration.

Turning Buyers into Sellers: How to Effectively Advertise with Advocates

Geile/Leon Marketing Communications
Do you remember that feeling? Blood rushing, heart racing, experiencing emotions that you just can’t put into words? From that moment forward, you know that there’s no substitute for what has just come into your life. Friends may brag about what they have, but you know that yours is far superior. Nothing else could possibly […]

Understand People & You’ll Understand Business

Tim Leon
A little over a week ago, a couple G/Lers and I attended an event at COCA (Center of Creative Arts) with world-renowned marketing and leadership thought leader, Simon Sinek. To my surprise, the discussion focused on a compelling topic separate from his book Start with Why. Sinek raised the question: What makes great leaders and […]

Clayco: A Unique Brand of Architecture

Geile/Leon Marketing Communications
Every once in a while, a certain kind of client comes along. A client you have a personal affinity for will make its way into your agency’s world, and you find yourself chomping at the bit to sink your creative teeth into that brand…to give it exactly the kind of sizzle you know it needs.

No thanks. Not interested.

Dan Diveley
What is the value of these four little words? I was asked to write a blog about something I know, or some point of view…anything that might educate, spark discussion or demonstrate G/L’s culture. Well, with my 25 years of experience on the front-end of ad agency business development, I thought I’d write about something […]
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