Category: G/L Approach

Last week we talked about 3-D printing, this week we have another side of production called CLIP, we talk about how to win over millennials and an inspiring interactive web exhibit.

Property insurance, product liability insurance, business interruption insurance… you probably have policies in place to help with those risks, but what about protecting your brand during and after a crisis? A crisis management plan becomes a necessity when dealing with the public eye and brand awareness. Review our advice and download our checklist to see how your crisis management plan would hold up in a crisis.

For many companies, especially those in niche industries that have a loyal following such as equine or manufacturing, there’s an ongoing struggle to raise their brand to the top. We evaluate the best way to build your brand whether you're starting at the beginning or looking to refresh. We have included a digital marketing audit that will help guide you through the process.

Read this six quick tips on how to improve your creative brainstorming techniques for the most efficient brainstorming sessions and business ideas.

Every Monday morning the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is currently trending in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every Monday morning we share our favorite trend with you. Here are our thoughts on this week’s trend – the blue dress/white dress debacle.

The senior year of a high school student can be viewed as the most tumultuous time in a young person’s life, and for good reason. Everything that a student has been building towards for the past eighteen years of their life comes to fruition in a few short steps across a stage and a single […]

Every Monday after our weekly status meeting we have a trend update. G/Lers are encouraged to bring and share a trend with the group with the intention of starting some internal discussion and sparking an idea for a client. We share both macro and micro trends and people bring a variety of topics – design, technology, […]

Most marketers focus on traditional target audiences when creating advertising messages, which usually includes age range, gender, income, education level, etc. But, this information doesn’t outline who your target audience truly is. What happens day-to-day that impacts their job, what they buy and who they are as a person? Do they have kids? Are they taking […]

Wikipedia defines personas as fictional characters created to represent the different buyer types within a targeted demographic. So, buyer personas are groups of ideal customers, defined by looking deeply into their lives, their thinking, their problems, and their challenges in life. Once you create personas, you are no longer talking to a demographic age group. […]

Ready Readers is a nonprofit organization in St. Louis, Missouri that is dedicated to preparing and exciting young kids to read.