Category: G/L Approach
Trending from G/L: How Patagonia let Denali have the spotlight
Brands have to be careful with emotion, though. They can’t just jump on a serious issue solely for the purpose of banking off its attention—consumers hate this.
Programmatic Buying: How Media Is Changing
Programmatic media buying is the hot new gossip in advertising. It’s new, it’s shiny, it’s mysterious and naturally, like with most gossip, everybody wants a piece of it.
2015 Internet Trends Report – What Stands Out
Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.
G/L is Hiring! – Associate Creative Director
Geile/Leon is growing! We’re looking for creative individuals who want to build brand-driven strategic marketing solutions that mean something to those we’re trying to reach. Folks who want to work hard and have a lot of fun along the way. If that sounds like something you think you could be a part of, read on: […]
The Hell With Extension, Put Digital Media Advertising First
The strategy, planning and impact of digital media advertising opportunities have a large payoff in visibility and overall business. We created a webinar and presentation with our partner, Goodway Group, about tackling the opportunities digital media advertising presents.
Trending Now from G/L: CLIP, Millennials and Interactive Websites
Last week we talked about 3-D printing, this week we have another side of production called CLIP, we talk about how to win over millennials and an inspiring interactive web exhibit.
Can You Afford Not to Have a Crisis Management Plan?
Property insurance, product liability insurance, business interruption insurance… you probably have policies in place to help with those risks, but what about protecting your brand during and after a crisis? A crisis management plan becomes a necessity when dealing with the public eye and brand awareness. Review our advice and download our checklist to see how your crisis management plan would hold up in a crisis.
The Key to Building a Better Brand? Experiences.
For many companies, especially those in niche industries that have a loyal following such as equine or manufacturing, there’s an ongoing struggle to raise their brand to the top. We evaluate the best way to build your brand whether you're starting at the beginning or looking to refresh. We have included a digital marketing audit that will help guide you through the process.
6 Creative Brainstorming Techniques
Read this six quick tips on how to improve your creative brainstorming techniques for the most efficient brainstorming sessions and business ideas.
Trending Now from G/L: Real-Time Marketing and #TheDress
Every Monday morning the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is currently trending in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every Monday morning we share our favorite trend with you. Here are our thoughts on this week’s trend – the blue dress/white dress debacle.