Find Your Why: No One Rallies Around Mission Statements, So Discover Your Purpose

Randy Micheletti
With all the competition in many categories you have to make your brand stand out. Your why can help do just that.

Find Your Why: Why Do You Do What You Do?

Geile/Leon Marketing Communications
There are so many different brands fighting for the top spot in the same industry; to stand out seems nearly impossible.

Find Your Why: How? Start By Asking Questions

Geile/Leon Marketing Communications
Discovering your “why” isn’t as easy as it first may seem. Shooting from the hip may result in an off-strategy approach, confusion among employees, and even criticism—external or otherwise.

Find Your Why: Inspired Company, Inspired Growth and Company Culture

Geile/Leon Marketing Communications
Hubspot's Inbound marketing conference had just fewer than 3000 attendees in its first year, but three years later, they’re expecting more than 13,000 marketers to attend.

Find Your Why: How company culture goes beyond the workplace

Geile/Leon Marketing Communications
Most of us spend the majority of our lives at the office, so being a part of a company culture that's rewarding can make a huge difference.

Why Storytelling in Media Relations Matters

Geile/Leon Marketing Communications
So how do you make your business different? How do you effectively reach your targets and make them remember you? That is where public relations, or earned media, comes into play.

Trending from G/L: Hiring an Advertising Agency the Right Way

Geile/Leon Marketing Communications
A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.

Trending from G/L: How far will personalized marketing and advertising technology go?

Geile/Leon Marketing Communications
Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.

The Product Life Cycle: A Guide from Start to Finish

Luke Smith
The marketing support you provide during each crucial phase of the product life cycle can greatly impact the length of each phase and the success of your product.

Trending from G/L: How Patagonia let Denali have the spotlight

Meg Strange
Brands have to be careful with emotion, though. They can’t just jump on a serious issue solely for the purpose of banking off its attention—consumers hate this.