Optimizing Your Video for Social: How to Create an Oscar-Worthy Performance

Melissa Ross
Online video is helpful, if not essential, to a successful social media strategy. However, this goes far beyond simply just uploading an existing asset to your profile. No matter what type of video,  whether it’s a television commercial to something you shot on your smartphone, uncut and poorly lit, it’s important to abide by a […]

Trending From G/L: Timing Is Everything

Shawn Maher
It’s time for some more trends. There’s been a lot of work in 2020 that’s had us buzzing, and this week was no exception. In fact, in this week’s trend discussion, G/L found a really interesting counterpoint between two brands attempting to ride social media buzz. The lesson we learned? When it comes to social […]

Community Outreach: Focus on People, Not Products

Shawn Maher
Despite the insistence of conspiracy theorists decked out in the latest tin foil hat fashion, marketing isn’t just a way to trick people into buying something. Very often, it might not be trying to sell a thing. That’s especially true when it comes to community outreach.  For some of our clients, the objective of our […]

Finding Creativity: My Summer as a G/L Intern

Since I first decided I wanted to work in video production, finding my creative voice has been a journey. I’ve worked on many projects and created a lot of different content that has pushed my ideas in varying directions, but never have I worked in such a place as this where I was surrounded by […]

4 Essential Truths In Advertising That Haven’t Changed in 30 Years

Geile/Leon Marketing Communications
Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this […]

Sales People Want Solid Leads. Here’s 10 Tips to Make It Happen

Geile/Leon Marketing Communications
There are many things you can do to generate leads among your prospective customers. With Geile/Leon’s 30 years of experience, we’ve compiled a list of the tried and true tactics that have been helpful to our B2B clients in the past. 1. Develop personas The best place to start in developing a successful lead generation […]

Reflecting on 30 years: A conversation with Geile and Leon

Mike Haueisen
As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through […]

Trending from G/L: How to break through a creative block

Randy Micheletti
Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, […]

Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’

Geile/Leon Marketing Communications
Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. 1 – They Are Confused! 45% of Gen-Zers find the process of deciding where to go to college confusing, according to a recent Ologie study. What makes this […]

The Role of Modern Agencies for CMOs and ROI

Geile/Leon Marketing Communications
In the life of a CMO, addressing consumer “pain points” is among the most thought and talked about of day-to-day responsibilities. CMOs are being challenged to have their finger on the pulse of the customer. But, who’s looking out for the pain points of CMOs themselves? That’s the role that forward-thinking agencies need to assume […]
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