Digital Strategies for Any Higher Education Institution During a Pandemic
While there are countless industries that have struggled since the beginning of the pandemic, one industry that’s facing major challenges and seismic changes is higher education. These institutions have been forced to completely rethink how they’re marketing to potential and current students. Whether it’s navigating new COVID restrictions, rolling out virtual learning, dealing with students […]
Industry Spotlight: Equine Web Design
As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers
Trending from G/L: Above the Fold is a Myth
‘Above the fold’ is a myth. No really, there’s an entire web page and a bunch of data to back up such a bold statement. But we get it; you want your most valuable information to be front-and-center in case visitors don’t scroll. Here’s the deal, unlike in the nineties when scrolling was mostly discouraged, […]
Trending At G/L: Size Matters Not – Creating Gaming’s Largest Universe with a Tiny Team
It’s an impressive gaming universe, created on a shoestring budget (with a relatively small 6GB install size to boot) by a relative handful of incredibly dedicated and resourceful developers.
Behind the Scenes: Product Videos for Major Retailers (with Lincoln Electric)
We recently had the opportunity to jump in the retail video phenomenon for our client, Lincoln Electric, a major manufacturer of welding products and related accessories.
Integrate Inbound Marketing into your next Website and Social Media campaign
Whether you’re on the B2B or B2C side of things, there’s value in inbound marketing.
Real Price Transparency in Healthcare – I’ve seen it!
There’s a tremendous opportunity to make price transparency real for patients and offer valuable information that helps them make informed healthcare decisions.
Mobile Apps in 2016 – The fad is over, but the market is still there
Mobile Apps are still a critical tool when they address a key need.
How G/L and Union Pacific are getting teens’ attention on rail safety
The Union Pacific Crossing Accident Reduction Education and Safety (UP CARES) public safety initiative reminds both drivers and pedestrians to stop, look and listen when approaching railroad crossings and to always expect a train.
Get your Marketing Score Report and Assessment
A Marketing Score can help agencies and businesses figure out what areas of their digital presence need work.