Category: Trends

It seems that every PR trend article these days leads off with AI and how it can streamline the work of PR pros and allow one to better analyze and report on media coverage.  Putting AI in the spotlight is certainly understandable, as its newness among the general public (just two years ago!) makes it […]

Meta’s recent decision to end its third-party fact-checking program and adopt a community-driven notes model has sparked conversations about trust, accuracy, and the future of user engagement on social platforms.  The move by the giant behind Facebook and Instagram aligns with the approach taken by X (formerly Twitter), where users collaborate to provide context to […]

As 2023 comes to a close, it’s time to look forward to 2024. But before that, let’s go back to the future…when we were staring into our crystal marketing ball to see what 2023 had in store for us. Did we hit the mark? Did we miss it? And what does the marketing landscape for […]

Gliding along for the cultural descent towards the singularity, we are witnessing brands further embracing the warmth of the ever-giving algorithm. Choosing to stand out from the crowd…by not-so boldly blending into it. Over the last few years, a new design trend has emerged. Whether it’s in pursuit of conveying a greater sense of modernity […]

At points over the past year or so, it seems like generative AI has been expanding so fast that it feels like drinking from a firehose to keep track of it all. From big-picture worries about deep fakes and issues regarding copyrighted materials and inaccurate information from ChatGPT, to smaller issues like wondering how aspiring […]

Social media news has been unrelenting this month, with a few major shifts in top platforms. It turns out that Elon Musk and Mark Zuckerberg are not only thinking of squaring off in a cage match, but also going head-to-head with their respective social media platforms.  On July 5, Meta released their new app called […]

Each week at G/L, we get together to discuss trends in the marketing industry. They can include campaigns that we like, love, hate or think missed the mark (newsworthy or otherwise) as well as up-and-coming tools or strategies that we could possibly adopt to help us do better work. It often gets our creative juices […]

Empathy is a tricky thing. It’s powerful, but only if it’s authentic. If brands don’t use it earnestly and in good faith, then their customers can smell a fake from a mile away. And there’s nothing people hate more than a brand trying to approach a cultural touchstone opportunistically with just profits in mind. How […]

Many of us who spend (probably too much) time online have probably seen chatter lately about ChatGPT, a new AI writing program. Many are pretty amazed about how well it can write. Naturally, that has led to all kinds of excitement about what it could mean for the future of advertising, journalism and literature. It’s […]

It’s hard to believe that it’s been almost three years. In 2020, the world’s history took a dramatic turn as the pandemic changed the way we lived our lives. It changed how people wanted to interact with businesses and in turn, pushed businesses to change the way they serve customers.  That also means that it’s […]