We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Apr 30, 2020

Less Selling, More Selfless

Meg Strange General, Return On Empathy

Brands have always been held to a high standard when it comes to managing and preserving their identity, reputation, and connections with consumers during times of crisis. During times of national or global crisis, a brand’s response matters, even if their industry Is not directly related to the crisis. With that in mind, brands are under scrutiny to nail their …

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Apr 20, 2020

Lifting Up Our Community

Randy Micheletti Return On Empathy

Make it Mean Something is our guiding principle here at Geile/Leon. And not just in the work we produce, but rather in all facets of our lives, including how we communicate with others, how we help improve our communities, and how to make the world a better place both individually and as a brand. When the stars align and we …

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Apr 09, 2020

In a Time of Crisis, Turn to Maslow for Marketing Advice

Melissa Ross Advertising, Brainstorms, Return On Empathy, Strategy

My time during these past few weeks has been occupied much in the same way yours and many others’ has. I spend my time at home worrying. The irony is that we are all isolated while feeling the same sense of worry.   Is there going to be toilet paper when I brave the grocery store? Is my loved one going …

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Apr 08, 2020

When What You Say Matters Most, Choose Your Words Carefully

Shawn Maher Communications Agency, General, Return On Empathy, Strategy

During this worldwide health crisis, brands should be communicating frequently with their customers and stakeholders. And even more importantly, listening carefully. Maximizing your Return on Empathy is crucial right now, and communication is a large part of that.  However, when it comes to crisis communications, nobody’s getting an A for effort. It’s NOT the thought that counts. People will hang …

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Mar 31, 2020

Your Audience Is Online Waiting. But Where Will You Find Them?

Shawn Maher Communications Agency, Digital, Media, Public Relations, Social Media

It’s a simple fact right now: whether it’s business or play, we’re going to be doing it online. So where on social media is your audience social distancing? Other than online video conferencing services, of course, because that’s a no-brainer to businesses at this point.  But when it comes to reaching your target audience, consistent and transparent communication is an …

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