the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
My summer spent at Geile/Leon
by Kyle Crews I am extremely grateful for my time at Geile Leon this summer. When I entered the door for the first time, I felt like I was instantly a part of the team. In fact, this feeling of inclusion and family led me to the idea I created my project around. I […]
AI’s Wild West Gets Some Law and Order
At points over the past year or so, it seems like generative AI has been expanding so fast that it feels like drinking from a firehose to keep track of it all. From big-picture worries about deep fakes and issues regarding copyrighted materials and inaccurate information from ChatGPT, to smaller issues like wondering how aspiring […]
Seismic Social Shifts: Threads Released, Twitter Rebranded to X
Social media news has been unrelenting this month, with a few major shifts in top platforms. It turns out that Elon Musk and Mark Zuckerberg are not only thinking of squaring off in a cage match, but also going head-to-head with their respective social media platforms. On July 5, Meta released their new app called […]
Why the Big Idea Is More Important Than Ever for Brand Marketing
In today’s ever-evolving landscape, it’s becoming increasingly difficult for brands to capture consumer attention. With a constant influx of information and countless competing brands, businesses must find a way to break through the clutter and stand out from the crowd. After recently reading “The ‘Big Idea’: Five Keys to The Future of Brand Marketing,” I […]
PR: The budget-friendly option for driving brand awareness
When planning budgets, marketing professionals sometimes overlook an important piece of the marketing pie, not realizing that it offers multiple advantages and can often be done for a fraction of the cost of print and digital advertising. What is this secret bullet that deserves your attention? Drumroll, please…it’s public relations, or PR for short. However […]
Video Content Trend: An Interactive Cinematographic Encyclopedia
Each week at G/L, we get together to discuss trends in the marketing industry. They can include campaigns that we like, love, hate or think missed the mark (newsworthy or otherwise) as well as up-and-coming tools or strategies that we could possibly adopt to help us do better work. It often gets our creative juices […]
Why B2B Content Marketing Has High ROI
Now that 2023 is in full swing, we’re starting to hear more and more about how this year’s marketing trends are taking shape. More than ever, B2B marketers are investing in content marketing because they are gaining tangible ROI. In a recent Chief Marketer survey, 62% of those surveyed said that content marketing has the […]
Nonprofits Can Find Fundraising Dollars on Social Media
Social media is one of the most user-friendly means for marketing, especially for fundraising efforts of nonprofits and charities. In fact, 87% of nonprofits regularly use social media in their digital marketing and fundraising strategy according to Nonprofit Tech For Good. But some people working in this sector may not realize just how many tools […]
Trend: Promoting successful female leaders for PR stories
Although many women have successfully integrated into positions of power in the business world in recent decades, they’re still sorely underrepresented in management in certain industries. This lack of diversity is particularly noticeable in male-dominated fields like engineering, manufacturing, and skilled trades. The good news is that we’re seeing a growing trend in trade publications […]
Should You Be Using Employer Branding? Its Effect on the Workforce Will Surprise You.
You may or may not have heard the term employer branding. Some explanations can be somewhat convoluted, but it doesn’t have to be. It all boils down to the way an organization portrays its reputation as an employer and the value proposition it offers both team members and prospective employees. An employer branding strategy should […]