We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Feb 09, 2021

A Video Strategy for Every Phase of the Funnel

Melissa Ross Brainstorms, Creative, Full Funnel Marketing, G/L Approach, Social Media, Strategy

It’s a known fact. The play button has become the most compelling digital call-to-action. In the past, video was used as a supporting element in digital marketing campaigns, but within the past five years, that notion began changing, and now video lead generation campaigns can be more powerful and effective than other marketing methods that don’t involve an interactive element. …

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brand discovery
Jan 28, 2021

Why Brand Strategy is in Such High Demand

Shawn Maher Brainstorms, Branding, G/L Approach, General, Integrated Marketing, Planning, Strategy

If you know G/L, you know we’ve always talked about the importance of brand strategy. It’s been central to our 30+ years. It’s why we created Distilled Thinking, our 5-step comprehensive brand discovery and development process. However, CMOs throughout the industry are realizing the importance of brand strategy as defining who they are as a brand has become more important …

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Nov 06, 2020

What Will the New Normal REALLY Look Like?

Shawn Maher Return On Empathy, Trends

It seems like every time you blink, the world has changed. During the pandemic, consumer behavior has evolved more rapidly than maybe any other time in history. But is the world we live in now actually the new normal? Recently, Dentsu Aegis Network performed a survey of CMOs in the US regarding their preparedness for the upcoming 6-12 months. One …

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Sep 30, 2020

The Unexpected Ways Video Consumption Has Changed During the Pandemic

Shawn Maher General

We know that you’ve probably heard about the death of television many times over the years, but the statistics actually show video consumption is rising. Especially during the pandemic when we’re all stuck at home.  Well, it appears that it’s not just people flipping on the boob tube, but instead consuming more and more video content than ever from smartphones, …

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Sep 09, 2020

Advertisers Need to Connect with Soothing (and Responsible) Messages

Mary Sawyer General

During the past six months, people have exercised, watched puppy videos, done random acts of kindness and attempted thousands of ways to find relief from the traumas and negativity of 2020. There’s no need to recite the litany of bad news…suffice to say we are a weary and worried population. Consumers are adapting their social and professional lives. In their …

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