Blog

the blog

We have a lot to say.

Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.

Video Strategy Predictions for 2022

Randy Micheletti
I’m sure you’re out there. Still uncertain if video content will benefit your company so you keep putting it off. You’ll get to it later…well, guess what? You’re losing out right now. Those that doubled down on video in 2021 are for sure seeing the benefits.  Companies that are proactively using video to keep their […]

Brands making an emotional connection are more important than ever

Tim Leon
As we enter into 2022, brands continue riding the pandemic rollercoaster. Continued surges and the omicron variant cause more turbulence than we anticipated.  Booster vaccinations , increased hospitalization rates, and worker shortages continue to be part of the national conversation.  And that has marketers searching for stability in a sea of uncertainty. That stability comes […]

Are your sustainability claims sustainable?

Terri Waters
As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly.  While embracing sustainability is no doubt a good […]

Brands need to take a stand…at least that’s what consumers are saying

Tim Leon
As our agency has been blogging and posting about for the last 18 months, brands are being asked to take a stand on social, cultural and societal issues that face our world. Studies have shown that brand loyalty can be positively impacted by brands that take a stand on issues. And consumers want these brands […]

Geile/Leon Becomes Grant’s Farm Marketing Partner

Geile/Leon Marketing Communications
St. Louis (Aug. 25, 2021 ) – Geile/Leon (G/L) Marketing Communications is proud to announce that it has been retained by Grant’s Farm to provide the iconic St. Louis destination marketing, public relations and advertising services.  The 281-acre Grant’s Farm has been home for the Busch family for 118 years, and in the last 67 […]

What is employer branding and why you should care

Tim Leon
We’ve seen a lot of definitions of employer branding, and many of them can be really convoluted. However, we believe at it’s core, it’s not that complicated. Simply put, employer branding is the way in which an organization portrays its reputation as an employer and the value proposition it offers both team members and prospective […]

The Addition of 300 words to Dictionary.com

Tim Leon
A recent article from Dictionary.com raised a lot of discussion within our agency about the new words that have been added to Dictionary.com in 2021. Granted, 2020 brought challenges on all fronts and also created a myriad of words as a result of Covid, social struggles, racial injustice, and the ever-changing technology space. Our group […]

Social Media Video Reference Guide

Geile/Leon Marketing Communications
Content is king, and the content that is proving to be royally valuable for brands is video. Studies have shown that 81% of consumers have been convinced to purchase by video. Not only is video way more engaging, but it has greater recall than any other media form. However, effective results go beyond simply creating […]

Has TikTok Become a Sneaky Opportunity for Online Video Marketing?

Shawn Maher
When we talk about online video content, we often discuss the importance of picking the right channel. Often, our clients ask about YouTube, Instagram, Facebook and Twitter. But what about TikTok?  Before you dismiss it as a channel for teeny boppers without disposable income, let’s talk it out. It turns out that TikTok is a […]

Looks like the hot home improvement marketplace isn’t going away. How can marketers capitalize?

Dan Diveley
The home improvement market has been on fire for more than a year, and it doesn’t appear to be cooling down.    Retailers reported big jumps in sales for the first quarter of this year. Home Depot® saw a 31% jump in sales over the previous year and Lowe’s® was not far behind with a 24.4% increase compared to Q1 […]
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