the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
How Voice of Customer Research Helps You Develop Empathetic Marketing Campaigns
You’re probably aware of what your customers want and how they feel. But do you truly understand them? In order to remain relevant, you need to listen to your customers and evaluate why they feel the way they do. This gives you an opportunity to truly connect with them and even increase your Return […]
Trends on How to Gain, Keep and Break Consumers’ Trust
Given how turbulent and uncertain the past couple of years have been, it is more important now than ever for brands to earn and keep consumers’ trust. Morning Consult’s Most Trusted Brands of 2022 report examines the 10 largest economies in the world, including the United States, and unpacks why trust is important, how it’s […]
Dynamic Branding: Refresh vs Rebrand
It’s important to remain relevant in this fast-moving world, especially as a brand. When your brand falls behind and loses its luster in the marketplace, it can quickly feel daunting and nearly impossible to catch up. Here at G/L, we want to help brands become dynamic so they are able to adapt and remain aligned […]
The Digital Download: Is TikTok More Than Just Dancing Videos?
The future of social media is recommendation. Otherwise, it’s a pay-to-play game, and even ads to boost content can come off as unauthentic. With platforms like TikTok driven by user preference more than ever, your social strategy has to be equally targeted towards people who don’t know who you are just as it is for […]
The Digital Download: Reframing the way you view influencers
Influencer marketing isn’t limited to celebrities anymore. Thanks to the rise in popularity of social media platforms like Instagram and TikTok, anyone with a devoted following and curated community can hold influence. But in a post-pandemic world, after so many people worldwide were forced to feed their social needs online … and everyone began evaluating […]
HIRING: Brand Manager
Geile/Leon Marketing Communications is now hiring a brand manager! The Brand Manager ensures that client needs are met by completing a variety of tasks that guarantee projects are completed on time and on budget and agency workflow is managed appropriately. This person has a drive to provide excellent client service and has 4-5 years of […]
To keep your brand relevant, don’t blow it up. Get Dynamic Branding!
The world is changing more quickly than ever. And so are consumers. With that in mind, do you know if your brand is still relevant? We’ve been working on a strategy to help brands be dynamic, so they can shift with behavior changes and stay aligned with consumer sentiment. We’re pretty excited about it. It’s […]
Chatting with Randy on Peer Groups and Relevancy
For many of us, the past couple years have been the toughest times of our lives, both personally and professionally. No one has gone through anything like this. We all had many considerations. “How will I respond to isolation?” “How will I handle this new routine?” “Is my product or business still relevant?” And one […]
The Digital Download: Futuristic Trends from SMMW22
At Geile/Leon, we meet every Wednesday to discuss different trends in marketing, communications and all aspects of business. It’s fun and always insightful to find new perspectives, explore new technology and identify changes in different industries. Sure, we have a good time doing it, but it helps us focus on how we can capitalize on […]
Opinion | St. Louis needs to build a new brand. Here’s what it should say.
This article is featured in the current issue of the St. Louis Business Journal printed on April 1st, 2022. I recently received an email from the St. Louis Business Journal inviting me to fill out a survey regarding how St. Louis is perceived in the business community, the challenges of the region, and possible solutions for addressing […]