the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Should Your Brand Take a Stand? Here’s What You Need to Know to Decide
Empathy is a tricky thing. It’s powerful, but only if it’s authentic. If brands don’t use it earnestly and in good faith, then their customers can smell a fake from a mile away. And there’s nothing people hate more than a brand trying to approach a cultural touchstone opportunistically with just profits in mind. How […]
AI, ChatGPT and the Future of Copywriting
Many of us who spend (probably too much) time online have probably seen chatter lately about ChatGPT, a new AI writing program. Many are pretty amazed about how well it can write. Naturally, that has led to all kinds of excitement about what it could mean for the future of advertising, journalism and literature. It’s […]
In 2023, empathy is more important than ever for brands to embrace in their marketing efforts
It’s hard to believe that it’s been almost three years. In 2020, the world’s history took a dramatic turn as the pandemic changed the way we lived our lives. It changed how people wanted to interact with businesses and in turn, pushed businesses to change the way they serve customers. That also means that it’s […]
2023 Marketing Trends: The Geile/Leon List
After a couple of years of tumult and chaos in the business world and the world at large, wouldn’t it be nice to be able to settle in and rely on some predictable outcomes in 2023? For instance, knowing that a targeted digital ad campaign is going to draw the right prospects to you? That […]
The Winter Watchlist: G/L’s Top 6 Marketing Documentaries
We are right in the middle of holiday season, and baby, it’s getting cold outside. That means it’s the perfect time to snuggle up with your cozy beverage of choice, a warm blanket in front of the fireplace (or space heater) and something good to watch. So we’ve come up with our favorite marketing documentaries […]
Gaining Confidence: My Summer as a G/L Intern
When I found out I got the internship at G/L, I was really excited to finally gain experience at an agency. My goal throughout my college career has been to get experience in as many different industries as I can to have a good idea of what I want to do by the time I […]
Taking a Trip in Creativity with Cross Country Camera
Stephen Kennedy is a good friend of ours, who we have known and worked with for over 30 years. He specializes in creating environmental portraits and corporate photo libraries all over this country. And for that matter, the world. As Stephen told me, “My camera has always been my passport.” Nobody can capture people, […]
Why Brands Need to Choose Their Words Carefully…and Empathetically
The world is changing in many ways. How we communicate is maybe one of the biggest changes we’ve seen. Not only the channels of communication, but also through drastic shifts in the tone and content of what we say and how we say it. In turn, copywriters have to adapt, as well. That means being […]
How Voice of Customer Research Helps You Develop Empathetic Marketing Campaigns
You’re probably aware of what your customers want and how they feel. But do you truly understand them? In order to remain relevant, you need to listen to your customers and evaluate why they feel the way they do. This gives you an opportunity to truly connect with them and even increase your Return […]
Trends on How to Gain, Keep and Break Consumers’ Trust
Given how turbulent and uncertain the past couple of years have been, it is more important now than ever for brands to earn and keep consumers’ trust. Morning Consult’s Most Trusted Brands of 2022 report examines the 10 largest economies in the world, including the United States, and unpacks why trust is important, how it’s […]