The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
In a Time of Crisis, Turn to Maslow for Marketing Advice
My time during these past few weeks has been occupied much in the same way yours and many others’ has. I spend my time at home worrying. The irony is that we are all isolated while feeling the same sense of worry. Is there going to be toilet paper when I brave the grocery store? Is my loved one going …
When What You Say Matters Most, Choose Your Words Carefully
During this worldwide health crisis, brands should be communicating frequently with their customers and stakeholders. And even more importantly, listening carefully. Maximizing your Return on Empathy is crucial right now, and communication is a large part of that. However, when it comes to crisis communications, nobody’s getting an A for effort. It’s NOT the thought that counts. People will hang …
Your Audience Is Online Waiting. But Where Will You Find Them?
It’s a simple fact right now: whether it’s business or play, we’re going to be doing it online. So where on social media is your audience social distancing? Other than online video conferencing services, of course, because that’s a no-brainer to businesses at this point. But when it comes to reaching your target audience, consistent and transparent communication is an …
What next? Let your customers and employees know your plans moving forward.
As organizations are navigating how to operate in this new environment, it’s critical to let their internal and external audiences know what to expect. In these uncertain times, employees and customers want to know there is a plan in place to deal with unexpected business disruptions caused by the COVID-19 pandemic. Geile/Leon Marketing Communications is helping clients address these challenges. …
The New Normal: Empathy
Let’s get this out of the way: this is a blog concerning the COVID-19 outbreak. But I’m hoping it provides marketers a simple solution to how to address your marketing and messaging for the next few months. It may not be a cure-all, but there is a way to move forward – a way to adapt your marketing to the …