Geile/Leon Marketing Communications

Trending Now from G/L: wants to change the online retailers landscape

The way we buy things is changing so fast that it’s nearly impossible to keep tabs on the recent trends. Companies like Uber and AirBNB have changed the way we travel. StubHub changed the way we buy event tickets. Amazon changed the way we view retail and shifted the focus for so many brick and mortar stores.

A decade from now, will have a similar impact on the way we buy?

What is, you might ask? Well, it’s kind of like an online version of Costco without having to buy everything in bulk. The site claims to offer prices cheaper than anywhere else on the web, as well as discounts for buying additional items. Also, free shipping at a certain threshold and free returns.

The only catch: much like a warehouse club, it costs $49.99 a year to get access to these deals. One industry insider said that “they’re spending a ton on customer acquisition” as a way to make sure they hit the ground running.

Regardless, it’s an interesting premise that seems to be equal parts Amazon and Peapod. Initially launched online in 1996, Peapod was one of the first sites to make grocery shopping accessible without leaving the house. After some initial growing pains, the company seems to be stable.

Now, back to Their marketing so far has included offering stock options to users to promote the site, interviews with top business publications as well as (potentially) viral videos, a la Dollar Shave Club.

One of their latest videos, which launched last week, features actor and comedian Kumail Nanjiani. It’s a pretty awesome walkthrough of how the site works with high-quality humor thrown in as well. While the video may not make or break the site, it seems like a pretty good start.

And no, I’m not just saying that because I’m a huge Portlandia fan.

What do you think? Can take on Amazon and other online retailers heavyweights? Or will it flame out like Send us a note or tweet at us with your thoughts.

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