Industry trade shows—the “coming out” party where manufacturers put on their Sunday Best to show off their latest and greatest—are fantastic opportunities for companies to spend time in the spotlight. And most of them put their efforts into drawing potential customers to their show booth. Nothing wrong with that.

But there’s another group of folks attending these shows that warrant serious consideration by exhibitors: Industry Media—reporters, editors, publishers and bloggers whose influence reaches far beyond the trade show walls. Reaching out to them with something newsworthy can really pay off. (more…)