Trending from G/L: How to break through a creative block

Randy Micheletti
VP, Director of Brand Strategy

Trending from G/L: How to break through a creative block

Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot?

Well, Matt Vojacek, agency principal at Zwelly in Columbus, OH has developed a card game, called “The Game of Creativity,” to help jar loose those new ideas.

The Game of Creativity was developed to enhance one’s own sense of creativity. So often in this industry we “research” what others are doing instead of developing our own creative thought. This is definitely something I’ve seen a lot in the 25 years I’ve been doing this.

Vojacek was really interested in finding ways to bring creativity back to peoples’ lives and/or introduce them to creativity. It all started in college where he kept a journal with creative thoughts. And now, through a Kickstarter campaign, he’s introducing it to the world.

And it appears the kickstarter is paying off. His goal was met within 24 hours with pledges exceeding $32,000.

Give it a try and see if it works for you. Nothing to lose – except maybe creative block.

30 Years, Countless Beers: How we’re making our anniversary mean something

Geile/Leon Marketing Communications

30 Years, Countless Beers: How we’re making our anniversary mean something

Every day, Geile/Leon strives to “Make It Mean Something.” No matter the client, the product or the medium, making it mean something is about telling a story and giving an audience a reason to care.

In 2019, our business turns 30 years old. As we look back on our story to date, we find it important to not just tell it, but, as always, to make it mean something. This yearlong celebration is about cherishing the relationships we’ve made, reflecting on the lessons we’ve learned, showcasing the people who have made it all possible, and giving back to the city we call home. After all, 30 years isn’t just a number. 30 years is the story of the Geile/Leon family that has brought so many people together, and it’s a story that we believe everyone – no matter their industry or profession – can learn from and enjoy.

Throughout 2019, we’ll be reliving our greatest triumphs, laughing about our craziest memories, and sharing our best advice – all right here on this blog and on our social channels. (Editor’s note: Now might a good time to go ahead and plug our Facebook, Twitter, and Instagram. Follow us if you don’t already!) In addition, we’ll be doing 30 Acts Of Kindness, as our employees find 30 opportunities to volunteer, give back, and improve our community… more on that in a future blog!

We hope that you’ll enjoy this anniversary celebration as much as us, and we invite you to share any memories or stories that you have from over the years with us using the hashtag #Geil30n! In the meantime, keep an eye on this blog and our social channels – the fun is just about to get started!





30 Years, Countless Beers: How we’re making our anniversary mean something

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