We know the economy is still bad, but if you’re even thinking about going out for breakfast, lunch or dinner, we encourage you to do so this Thursday, April 26. It’s the annual “Dining Out For Life®” event, when more than 130 St. Louis-area restaurants donate some or all of their proceeds that day to Saint Louis Effort For AIDS, the St. Louis area’s oldest AIDS service organization. (more…)
That is So Last Month
Keeping ideas fresh for long-term clients
Nothing fails like success. Long term clients often fixate on past successes—ads that generated great reponses, animated banner ads that go viral, tradeshow booths that were the center of attention. Who can blame them? The creative was compelling, the strategy was on target and the results showed up. With so much past success, who can possibly embrace the future? Who … well possibly your target audience. That’s the funny thing—they’ve already moved on. They are looking for the next big thing. And it is our job to make sure our clients don’t get too comfortable with their old creative. Because that past success can spell f-a-i-l-u-r-e.
But it’s not that easy for our clients. They know a sure thing, and it’s not that new creative you’ve just presented. Unknowingly (I hope), they keep pushing the creative back into a template of the old creative, and everything starts to look and feel the same. (more…)