Trending from G/L: Country Time Stands Up For Kids

Luke Smith
Senior Account Executive

Trending from G/L: Country Time Stands Up For Kids

Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with their “Legal-Ade” campaign.

When 6-year old Autumn Thomasson’s lemonade stand was shut down for not having a permit, Country Time could no longer stand by idly.

“We heard a couple of these stories happening and frankly, didn’t believe that they were real,” said Adam Butler, Kraft Heinz’s general manager for beverages and nuts. “You look into it and, wow, this is actually real. We huddled up and decided we’ve got to do something about this.”

Their campaign cleverly promotes not only their product but does something positive as well. Country Time has promised to either pay for permit-less lemonade stand fines or pay directly for a business permit so that kids can legally run their lemonade stand without issue. To date, they have committed $60,000 to the cause!

These are the opportunities that marketers dream of. Rather than stand back and do nothing, Country Time has taken advantage of the publicity… and helped kids embrace the entrepreneurial spirit in the process.

G/L can help you turn a problem into a solution. We create meaningful campaigns for many of our clients. Talk to us and we can show you what we mean when we say “Make it Mean Something.”

When Subpar Branding Just Won’t Fly

Randy Micheletti
VP, Director of Brand Strategy

When Subpar Branding Just Won’t Fly

For horse owners, summer is the time for peaceful, early morning rides before the sun heats up the day. It’s a time to spend washing, treating and connecting with your horse. Unfortunately, it is also the season of the most heinous insect on the planet…flies!

And, as all horse owners know, it’s a never-ending battle. You try everything and they just keep returning. Not only are they frustrating to you, they’re even more irritating to your horse. Imagine the way the horse feels as the summer heat kicks in and these pests will not leave them alone.

As we’ve learned from recent client focus groups, many horse owners are convinced there’s not much that can be done to effectively repel flies. Sure, some have regiments that are partially effective but many said during the heavy summer season protecting their horses from flies and other biting insects was a “losing battle.”

Here are a few tips on becoming more effective in the battle against flies and other insects:

  • Eliminate places where flies and insects inhabit and breed such as standing water, old water in a bucket, dirty gutters, or road ditches.
  • Provide your horse with additional protection during peak fly season and avoid being outside during these times.
  • Limit your horse’s exposure to flies and insects by using a fly spray specifically designed to kill and repel a broad spectrum of insects on contact.
  • Implement a fly control program that uses multiple products. Combining fly sprays, fly masks and premise concentrate and bate can provide complete protection for your horse.

Manna Pro partnered with Geile/Leon to introduce a complete line of equine fly control products for all applications, including sprays, masks, face and body wipes, and premise protection. Our knowledge and expertise within the equine category provided the framework to help us build a memorable brand, increase awareness of the new line, and drive sales of Force products.

Check out the launch campaign and the results generated: Drop Dead Powerful

Geile/Leon is a brand-driven marketing agency based in St. Louis, Missouri that specializes in equine marketing and new product introductions. If you’re looking to refresh a brand or launch a new one, let’s chat.

Trending from G/L: All’s Whale at IKEA

Ben Schwab
Creative Director

Trending from G/L: All’s Whale at IKEA

A popular story passing through the news cycle earlier this month detailed the failed rescue of a pilot whale near the Thai-Malaysian border. The animal was spotted struggling to breathe and swim on its own. A rescue attempt was performed, but ultimately, they were unable to save the whale. A following necropsy would reveal that the creature carried a gut-blocking count of 80 plastic bags in its stomach.

This story is the latest in a series of reports documenting sea creatures that have been discovered off of the globe’s shorelines, having eaten multitudes of waste. And while each case is shocking and may feel like an anomaly, they have only been increasing in frequency. Overall it is projected that roughly 18 million pounds of plastic waste is deposited into the world’s oceans each year.

In reaction to this incident, the Thai government has considered placing a tax on all single-use plastic bags. But it’s not just governments that are leaping to immediate action on the issue. Following this story, Ikea voiced its growing concern with the issue and created a plan to take action.

Ikea is not only phasing out all of their single-use plastic products, such as plastic straws, plates, cups, freezer bags, bin bags and more by 2020, they’re also aiding consumers to live more sustainably. A series of investments and projects that include a plastics recycling plant, windfarms, and the development of new products such as faucet tap nozzles, solar panels and vegetarian options in their cafes, all contribute to the first steps of their initiative.

Great brands have the ability to do great things – and IKEA is a shining example. Work like this will positively impact IKEA’s image and standing among every audience well into the future – a future that they’re helping to ensure is prosperous for everyone. Here at G/L we appreciate the brands and organizations that do the right thing for right reasons, and are honored to work with them to tell their story.

If you find yourself floundering and in need of assistance with your next world-changing project, drop us a line. We strive for smart and meaningful solutions to problems, both for our clients and for the community we all live in.

For those interested in making a difference and living a more savvy, fun and sustainable existence, here’s some creative solutions for giving second life to those single-use plastic bags.

Trending from G/L: The Big Mac’s Big Birthday Campaign

Meg Strange
Senior Account Executive

Trending from G/L: The Big Mac’s Big Birthday Campaign

Do you remember your first Big Mac? I can’t say that I do, but depending on who you ask, others may have an answer that dates back half a century! That’s right, the Big Mac, the Mac Daddy, the OG ultimate 100% beef burger, is 50 years old this year.

Ben Affleck Salley Omalley GIF by Saturday Night Live - Find & Share on GIPHY

If I dig into my own mental archives, I remember a period between the ages of 3 and 5 during which the Big Mac was my McDonald’s meal of choice. Why settle for a measly single-patty hamburger or five little nuggets when you can have the real deal: two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun. Despite the fact that I had to cut that sucker in fourths and fully dissect it in order to consume it, my fandom of the Big Mac has not waned in 25+ years (although my adoration is nothing compared to this guy who’s eaten 30,000 of them).

At 850 calories, 29 grams of fat and nearly 1,000 grams of sodium, this mammoth burger doesn’t mess around. And McDonald’s isn’t taking its anniversary lightly, either—the American fast food brand has launched an equally massive global campaign to remind people that, while many things have changed in 50 years, the Big Mac you know and love remains the same. So let’s celebrate! Promotions include:

Go big or go home, am I right? Big Mac, you’ve aged like a fine, calorie-laden, artery-clogging wine—happy 50th and thanks for the memories.