The first time I watched the new AMC reality TV show The Pitch, I have to admit, it was kind of fun seeing a television program, depicting the industry that I work in. Each week two advertising agencies compete in a creative shootout to win an assignment from a nationally known company. After watching the most recent episode where McKinney and WDCW are slugging it out to win an assignment from Subway, it got me thinking about the reality of how agencies really do new business and how the client/agency relationship truly functions today. (more…)
Weighing In: Advertisers Are Getting Fat at the Expense of Kids
One of the worst health issues for American kids is O – B – E – S – I – T – Y. And we marketers feed right into it.
How could that be? We bike to work, run marathons, and quaff light beer and Skinny Girl Margaritas. But what we serve up to our clients and their customers is the problem. (more…)