Maintaining Your Marketing Plan

Geile/Leon Marketing Communications

Maintaining Your Marketing Plan

Before we know it, the first quarter of 2014 will be behind us. Hopefully the annual marketing plan that was so carefully developed is being implemented, and so far, proving successful. Although, there’s one valuable aspect to remember – plans aren’t set in stone. While some initiatives prove to be as successful as you anticipated, there are others that may need enhancing along the way. Here are a few suggestions to ensure you find continued success throughout the year:

Monitor, then Modify: If you’re not measuring performance, you won’t have a clear understanding of what’s working. Set objectives and individualized metrics for each effort in order to measure effectiveness. With consistent evaluation, you’re able to make necessary tweaks along the way, and you’re not stuck reacting to what you ‘could’ve done’ differently.

Evolve: Sure, objectives and goals are imperative, but within loose parameters. Allowing your plan to continue developing throughout the year decreases the likelihood of missed opportunities. Industries change, customers foster new needs and wants, and the tactics to engage with them is ever changing.

Stay Focused on the Mission: Don’t lose sight of your end goals, which are likely increased awareness, relationship building and an uptick in sales and profitability. Keep in mind the overall mission of your product, service – even your identity – and strive to maintain just that.

G/L’s Website Overhaul

Geile/Leon Marketing Communications

G/L’s Website Overhaul

Launching a new site is rewarding. Whether it’s for a client or, in this case, ourselves, we get to see the development of wireframes, the evolution of copy, custom photography and a refreshed approach to user experience. As with any effort around here, we had a few key objectives in mind.

Mobile First & Retina-Ready: It isn’t news that online consumption has transitioned and heavily caters to mobile and tablet users. That type of experience is top of mind in our approach to web design and development. And the retina-ready methodology we applied enhances content for HD screens to deliver appropriately sized assets.

Work Display: We’re proud of the work we deliver our clients, so we wanted a more in-depth, visually appealing way to display just what we do. Case studies tell a story and work shows our breadth of services, from planning and strategy to digital to communications.

Culture Through Content: The content we share throughout the site is a true reflection of G/L – there’s no disconnect in what you see on-screen and what you experience when you walk through our doors. From the way we do business to our lighthearted day-to-day rhetoric, we want to provide a true testament to what we’re all about.

Take a look around, catch up on our blogs, download some white papers, ask us questions. We hope you enjoy the new site as much as we did creating it.

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