How Fast Can Your Brand Build Momentum?

Geile/Leon Marketing Communications

How Fast Can Your Brand Build Momentum?

My yard is a mess.

It’s been that way for going on a year. I’ll occasionally head out on a weekend to mow, trim, work a flowerbed, spread some mulch. Then, the following weekend, it will rain or I’ll have a game to attend for my kids or time to spend with friends.

My landscaping never really gains momentum.

Are you doing the same with your marketing?

Similar to that landscaping, it takes time to build a brand. I call it Brand Velocity. The faster and more consistently you can touch your customers, the quicker they move through the branding stages—awareness, affinity, opinion and finally advocacy. This speed is a function of your bandwidth—the more time you can spend on your marketing efforts, the bigger the return. (more…)

40 Years of Gypsy Caravan Being Celebrated on Memorial Day

Geile/Leon Marketing Communications

40 Years of Gypsy Caravan Being Celebrated on Memorial Day

The Gypsies are back!! Well, not exactly Gypsies, more like vendors and craftspeople, but back they are for the 40th anniversary of Gypsy Caravan—the annual Memorial Day shopping fair, presented by the St. Louis Symphony Volunteer Association!

One of the Midwest’s largest antique, craft and flea markets, Gypsy Caravan will take over the campus of the University of Missouri-St. Louis (UMSL). Vendors from more than 20 states are expected to set up shop at the North County campus. The St. Louis Symphony Volunteer Association is a long-time client of Geile/Leon Public Relations, a St. Louis PR Agency.

NEW THIS YEAR is the Children’s Corner—adjacent to Lot C it is sponsored by Radio Disney and will be open from 9-3. Open to children 12 and under, the Children’s Corner is FREE. The Children’s Corner will feature crafts throughout the day, and have a Radio Disney live show from 10 a.m to noon. The Symphony’s Instrument Playground committee will demonstrate Symphony instruments from 1-3 p.m.

The Gypsy Caravan takes place Memorial Day, Monday, May 28, 2012 from 7a.m.-5p.m., rain or shine.


$10 Admission: 9a.m.-5p.m.  

$20 Early Bird Admission:  7a.m.-9a.m.

Children under 12 are free at all times. For additional information, please visit: