Geile/Leon would like to congratulate Lisa Jones and welcome her in her new role as the Director of Sales and Marketing for the Branson Convention Center, Hilton Branson Convention Center Hotel and Hilton Promenade at Branson Landing hotel. Together, Geile/Leon and the beautiful properties situated in the heart of the Midwest’s entertainment capital have collaborated on public relations, media relations, event marketing, digital strategy and advertising. We look forward to working together with Ms. Jones in the new year! (more…)
The Adventures of KL
You don’t have to spend much time around the G/L office to realize that Kathy “KL” Leonard is one of the most colorful characters here. Our VP of Public Relations is known for her peppy attitude and borderline obsession with the game of golf. “If it is above 50 and dry, I am probably on the golf course – both days of the weekend.” We are used to hearing about her awesome golf weekends and vacations – she is one of the few people that we know who has played Pebble Beach in California not once, but twice. (more…)
5 Tips for Prioritizing Marketing Goals When Everything’s a Priority
It’s that time of year — allocating marketing dollars and planning for 2013 begins, along with reflecting on the year that’s passed. What worked? What didn’t? What do we want to accomplish next year? Were my marketing dollars maximized? Did I reach who I needed to?
Answering these questions and drafting long- and short-term marketing goals for the upcoming year can be a daunting task. Frivolous spending is a thing of the past—you have a budget to stick to and measurable objectives that you want to reach. But, there are so many things that need to be accomplished. In addition, there may be input from other coworkers about what’s important and what’s not. So, what do you do? How do you sift through the marketing goals and establish what is a priority when everything seems to be a priority?
G/L’s Social Butterfly
Whether on the phone with clients or zoned-in to her laptop with her headphones on, Account Executive Erin Gitau is always connected. An avid social media user, Erin is active on Facebook and Twitter, and is completely on the Instagram bandwagon. “I’m not a very good photographer, but Instagram makes me look like I am,” Erin explains. “Plus, I like getting a snapshot into people’s lives – stalkerish? Maybe. But, all social media is.” Erin loves to post pictures of her excursions around St. Louis, her dog, Nellie (named after the St. Louis rapper), her husband Curtis, and her adorable nephews and niece.