Every social media outlet has its rules. And I’m not only referring to the guidelines set forth by the media itself. Instead, I’m talking about a list of “unofficial, but crucial and different” rules that outspoken social participants have decided should be in place. Each avenue has these ambiguous and probably debatable rules. If you’re posting to Facebook, don’t include hashtags. (Even though it seems Zuckerberg is leading us there.) And if you’re on Twitter, don’t tweet your followers to ‘Like’ something. What about the other social sites? (more…)
The Unofficial Rules of Instagram
Every once in a while, a certain kind of client comes along. A client you have a personal affinity for will make its way into your agency’s world, and you find yourself chomping at the bit to sink your creative teeth into that brand…to give it exactly the kind of sizzle you know it needs. 
It all started with Facebook. That’s really the tipping point when people began letting their guards down and putting a lot of personal information out there for the entire stalking world to see. Oh come on, don’t act like you’ve never met someone and then Googled them to find out more. Or, met a new friend and felt compelled to look through their last five years of Facebook photos. It’s just the reality of the world we live in now. The information is there, so it’s only due diligence to go out and find it. But the people that value it most are doing a terrible job of gathering the information you make available. 
It’s fair to say that, as an industry, we can’t get enough 
Pinterest easily ranks as my favorite social media site. All of the ideas, collaboration, innovative ways to approach household tasks, outfit inspiration … it’s seriously addicting. And I’m not alone. Pinterest ranks as one of the