The digital space provides businesses opportunities for inbound marketing, increased reach, lead generation and, ultimately, conversions. Does this really apply to the B2B industries? Absolutely. How can companies and marketers take advantage of these opportunities? It’s easier than you think. Download Geile/Leon’s “Free Guide to Digital Marketing Success for B2B Companies,” and find out for yourself. (more…)
Author: Geile/Leon
The Blurring Lines of Owned, Paid & Earned Media
Owned, paid and earned media: These are terms that marketing professionals are privy to; however, this siloed approach to media is no longer the norm. Traditionally you think of owned media as your company’s website; paid media as buying digital ad space or a 30-second spot on network TV; and earned media as coverage on a well-known news site. However, the lines become blurred as media consumption evolves and people constantly digest information.
Lucas Pierson: From Intern to Internet Ace
Lucas Pierson joined the Geile/Leon team as a copywriting intern last summer and instantly became known for a few things: his love for the largest state in the lower forty-eight, a former job at Great Wolf Lodge, the 2011 heartbreak over his beloved Texas Rangers’ loss (we’re trying to convert him), his spot-on Ryan Lochte-esque comments during the Summer Olympics – but most of all, his talent. So, when asked late last year where he hoped to find himself in the future, he replied with quick wit, “Hopefully not an intern.” (more…)
The New Facebook 2013: How They are Keeping Up with Change
Not everyone likes change. With today’s announcement from Facebook, you can expect a fair share of negative feedback from traditionalists and late-adopters. The historic and iconic Facebook image continues to change over the years in order to keep up with the mobile lifestyles that exist today where there’s never any time. We have recently seen similar changes with Google AdWords & Google+. That’s no coincidence. (more…)
Why We’re Proud To Be An Idea Town
They say it isn’t over ‘til it’s over – and last night, the 2012-13 St. Louis ADDY Awards Ceremony wrapped up ADDY Week STL. (Not after #SNOmg, #Snowmageddon, #Snowpacalypse – however you described it – put a disastrous damper on last week
But the closing of ADDY Week is always a bittersweet feeling, right? Another productive, yet exhaustive year of concepting, strategizing, copywriting, designing, editing after editing (after editing and editing) – now in the books. We finally get to stand back and show our St. Louis friends what we’re all about. And, of course, give accolades to those that motivate us and call us partners.
What the New Google AdWords Enhanced Campaigns Mean for Future of SEM
NEW CAPABILITIES, NEW LIMITATIONS OR BOTH?
The easy answer … both. But following Google’s announcement about the new enhanced campaigns, the final answer can’t yet be determined. What’s my opinion? It’s going to take quite a bit of work for marketers and companies that are currently extensively active and efficiently optimized for all devices on Google AdWords to transition to the new campaign structure. However, small/medium businesses and late-adopters that have remained dormant in mobile marketing can dramatically improve their SEM. 
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Has Note Taking Changed for the Better?
As an account executive, an important part of my job is being a “keeper of knowledge” and taking detailed notes, as well as tackling projects with clients and our internal team. So, when I came across a Harvard Business Review blog post about the inefficiencies of non-digital note taking it made me think, “what’s the best way to capture information?” The primeval art of note taking may not seem like it’d stem an opinionated conversation; however, there are many thoughts surrounding the best way to organize and capture information — especially when it comes to the digital world.
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If At First You Don’t Succeed…
Looking back on his life experiences, Associate Creative Director (ACD) and recently named Principal, Adam Arriola credits the times when things didn’t quite go as planned, for making him who he is today. What led Adam to a career in advertising? “Failure. I was injured playing baseball for St. Louis University and didn’t find architecture school a good fit shortly after that.” So, how do you jump from baseball and architecture—to advertising? “I found myself at Miami University in the Dean of Fine Arts’ office in fall of 1999. Humbled and seeking some direction, I took the dean’s advice and enrolled in the graphic design curriculum.” For the next three years, Adam spent his time at Miami digging into a field that he’s grown to love and bouncing from bar-to-bar in uptown Oxford, OH. (more…)
Should I Tweet It? Post it? Share It? When?
As an active member of social media, do you know the most effective time to post something so that you reach your largest available audience? What about when it comes to content, what works? What doesn’t? Well, let’s just say there is a big difference in answers when you pose these questions for B2B audiences vs. B2C. Here’s an infographic that should make things easier for you.
Geile/Leon Names Miranda Warren, Adam Arriola Principals
Geile/Leon is excited to announce the promotion of two senior employees — Miranda Warren and Adam Arriola — to principals with the agency. With the promotions, Ms. Warren and Mr. Arriola will assume more duties in the day-to-day management of the agency.