Things like this wouldn’t be possible if it weren’t for our clients and G/Lers around the agency. We want to say thank you to everyone involved in making last year mean something. We’re excited about the things to come and look forward to an even better year in 2013. #MakeItMeanSomething
Whatever you do, don’t say “March Madness” or “Final Four.” It’s a perfect scenario for any “creative” in the marketing and advertising field really: Figure out a savvy way to utilize social media and digital exposure that ties into the “ma-ma-ma-ma-mad” basketball games that start today. It’s called digital ambush marketing — a low-cost alternative to outrageous ad and sponsorship prices by digitally connecting your brand via social media. With tonight’s “First Four” games tipping everything off, here are some things to consider.
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3D printing has been in the news quite a bit lately, which is surprising. It’s definitely a newsworthy practice, but it’s strange that 3D printing is just now gaining real momentum since the capabilities have been around for over 25 years. With the introduction of materials that are easier to produce and manipulate into its arsenal, 3D printing is now becoming widely available in both the industrial and consumer environments. Here is a great video from The Creators Project that explains a little more about what 3D printing is and its capabilities. So which fields will benefit the most from this new technology?
The digital space provides businesses opportunities for inbound marketing, increased reach, lead generation and, ultimately, conversions. Does this really apply to the B2B industries? Absolutely. How can companies and marketers take advantage of these opportunities? It’s easier than you think. Download Geile/Leon’s “Free Guide to Digital Marketing Success for B2B Companies,” and find out for yourself. (more…)
Owned, paid and earned media: These are terms that marketing professionals are privy to; however, this siloed approach to media is no longer the norm. Traditionally you think of owned media as your company’s website; paid media as buying digital ad space or a 30-second spot on network TV; and earned media as coverage on a well-known news site. However, the lines become blurred as media consumption evolves and people constantly digest information.
Lucas Pierson joined the Geile/Leon team as a copywriting intern last summer and instantly became known for a few things: his love for the largest state in the lower forty-eight, a former job at Great Wolf Lodge, the 2011 heartbreak over his beloved Texas Rangers’ loss (we’re trying to convert him), his spot-on Ryan Lochte-esque comments during the Summer Olympics – but most of all, his talent. So, when asked late last year where he hoped to find himself in the future, he replied with quick wit, “Hopefully not an intern.” (more…)
Not everyone likes change. With today’s announcement from Facebook, you can expect a fair share of negative feedback from traditionalists and late-adopters. The historic and iconic Facebook image continues to change over the years in order to keep up with the mobile lifestyles that exist today where there’s never any time. We have recently seen similar changes with Google AdWords & Google+. That’s no coincidence. (more…)
They say it isn’t over ‘til it’s over – and last night, the 2012-13 St. Louis ADDY Awards Ceremony wrapped up ADDY Week STL. (Not after #SNOmg, #Snowmageddon, #Snowpacalypse – however you described it – put a disastrous damper on last week
But the closing of ADDY Week is always a bittersweet feeling, right? Another productive, yet exhaustive year of concepting, strategizing, copywriting, designing, editing after editing (after editing and editing) – now in the books. We finally get to stand back and show our St. Louis friends what we’re all about. And, of course, give accolades to those that motivate us and call us partners.