In a perfect world, every dog would have a home, and every home would have a dog. For the G/L team, this world became a reality, even if for just one Friday. Playing out a dog lover’s dream, we had the opportunity to come together for a heart-felt trip outside the agency’s walls.
Our crew at Geile/Leon was excited to join one another and give back to the St. Louis community by spending a day at the Stray Rescue main shelter located at 2320 Pine Street. The afternoon was spent assisting the staff of the non-profit organization in their valiant efforts to keep these homeless companions off the streets and placed in healthy, happy environments. With over 100 doggie residents at the facility, there was plenty of work to go around. (more…)
We know the economy is still bad, but if you’re even thinking about going out for breakfast, lunch or dinner, we encourage you to do so this Thursday, April 26. It’s the annual “Dining Out For Life®” event, when more than 130 St. Louis-area restaurants donate some or all of their proceeds that day to Saint Louis Effort For AIDS, the St. Louis area’s oldest AIDS service organization. 
Nothing fails like success. Long term clients often fixate on past successes—ads that generated great reponses, animated banner ads that go viral, tradeshow booths that were the center of attention. Who can blame them? The creative was compelling, the strategy was on target and the results showed up. With so much past success, who can possibly embrace the future? Who … well possibly your target audience. That’s the funny thing—they’ve already moved on. They are looking for the next big thing. And it is our job to make sure our clients don’t get too comfortable with their old creative. Because that past success can spell f-a-i-l-u-r-e.