Author: Geile/Leon

Wing-Enomics 101: #WingIt #MIMS

Geile/Leon Marketing Communications

Wing-Enomics 101: #WingIt #MIMS

G/L Culture

G/L's Wingy Wednesday LogoA select team of G/L’s wing enthusiasts have enrolled in an ambitious effort to catalog, categorize and rank the St. Louis area’s vast chicken wing offerings. It all began last October when wing savant, Adam Arriola, suggested a Hooters lunch hour run to amateur drummy junky, Lucas Pierson. Some coworker wing-heads happened to overhear their battered and dipped banter, and it wasn’t long before an entire wrecking crew of Frank’s-fiending-creatives was formed. From that day forward, Wednesday at Geile/Leon was no longer just another day…it was forever transformed to “Wingy Wingy Wednesday” — a weekly ritual lunch review (a.k.a. W3). The goal? Exploring, analyzing and testing some of St. Louis’ most popular (and not-so-popular) restaurants that offer wings on their menu.
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When Time is On Your Side, It Matters

Geile/Leon Marketing Communications

When Time is On Your Side, It Matters

G/L Culture

I think it’s a safe bet that we’re the agency that can say, “we’ve got it covered.” We have a strong grasp on what needs to happen to get the job done, and I’m confident we do it well—we make it mean something along the way. But making it mean something for our clients is only part of the mission. In some cases, it’s just as important that it means something to us—individually and as an agency.

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Hiltons of Branson Names Lisa Jones Director of Sales & Marketing

Geile/Leon Marketing Communications

Hiltons of Branson Names Lisa Jones Director of Sales & Marketing

G/L Work

Geile/Leon would like to congratulate Lisa Jones and welcome her in her new role as the Director of Sales and Marketing for the Branson Convention Center, Hilton Branson Convention Center Hotel and Hilton Promenade at Branson Landing hotel. Together, Geile/Leon and the beautiful properties situated in the heart of the Midwest’s entertainment capital have collaborated on public relations, media relations, event marketing, digital strategy and advertising. We look forward to working together with Ms. Jones in the new year! (more…)

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The Adventures of KL

Geile/Leon Marketing Communications

The Adventures of KL

G/L Culture

You don’t have to spend much time around the G/L office to realize that Kathy “KL” Leonard is one of the most colorful characters here. Our VP of Public Relations is known for her peppy attitude and borderline obsession with the game of golf. “If it is above 50 and dry, I am probably on the golf course – both days of the weekend.” We are used to hearing about her awesome golf weekends and vacations – she is one of the few people that we know who has played Pebble Beach in California not once, but twice. (more…)

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5 Tips for Prioritizing Marketing Goals When Everything’s a Priority

Geile/Leon Marketing Communications

5 Tips for Prioritizing Marketing Goals When Everything’s a Priority

Planning

It’s that time of year — allocating marketing dollars and planning for 2013 begins, along with reflecting on the year that’s passed. What worked? What didn’t? What do we want to accomplish next year? Were my marketing dollars maximized? Did I reach who I needed to?

Answering these questions and drafting long- and short-term marketing goals for the upcoming year can be a daunting task. Frivolous spending is a thing of the past—you have a budget to stick to and measurable objectives that you want to reach. But, there are so many things that need to be accomplished. In addition, there may be input from other coworkers about what’s important and what’s not. So, what do you do? How do you sift through the marketing goals and establish what is a priority when everything seems to be a priority?

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Gratitude: How do we make that mean something at Geile/Leon?

Geile/Leon Marketing Communications

Gratitude: How do we make that mean something at Geile/Leon?

G/L Culture

With Thanksgiving around the corner, we wanted to take the time to reflect our gratitude here at G/L. Throughout the agency, our G/Lers work to “make it mean something.” Client-work, personal life and the things that happen on a daily basis are all driven by our common cultural theme. That being said, we act this way because we believe in what we do, we believe in who we work for and, most importantly, we believe in the work we produce. But, none of this would be possible if it weren’t for a select few, and we’d like to give thanks.

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Dan Diveley Does It All

Geile/Leon Marketing Communications

Dan Diveley Does It All

G/L Culture

Born in St. Louis and raised in Jefferson County, “Double D” grew up with a passion for music, which led to his degree in music business from Fontbonne University. Although he enjoys spending time playing the piano at church, working in his garage and hunting, around Geile/Leon, he is known as the client matchmaker. (more…)

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With Time, Comes Greater Knowledge

Geile/Leon Marketing Communications

With Time, Comes Greater Knowledge

G/L Culture

What could possibly be better for agency life than experience? How about a dynamic, outgoing personality to go with it? Geile/Leon Marketing Communications’ longtime account service leader, Miranda Warren, just so happens to have it all. And now, the time has finally come to get to know the driving force that has been pushing our G/Lers forward and keeping them in shape for the last 14 years. (more…)

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Social E-Commerce: The Wave of the Future or The Ultimate Cop-out?

Geile/Leon Marketing Communications

Social E-Commerce: The Wave of the Future or The Ultimate Cop-out?

Digital

We’ve come a long way in a short time since the “birth” of the Internet. House hunters can view satellite images of hopeful homesteads while on the go, long lost friendships can reconnect with a single tap from their phone, and almost all of anyone’s shopping needs can be satisfied without even stepping into an actual store. So, it only makes sense that Facebook would take all of these capabilities and roll them into one with their latest feature: Facebook Gifts.    (more…)

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