I recently came across a compelling article about when to use your individual Twitter account versus company account for B2B relationship building. There are a few takes on what approach is the most beneficial, but ultimately, it’s an individual choice. A choice that should be made after some serious consideration. (more…)
It’s time everyone learns what exactly the keyword “(not provided)” means when looking at your Google Analytics dashboard. On October 18, 2011, Google made an announcement to the public that they would begin making search more secure….for everyone else but the people of Google. Yes, that’s right. I said October 18, 2011… (more…)
Do you remember that feeling? Blood rushing, heart racing, experiencing emotions that you just can’t put into words? From that moment forward, you know that there’s no substitute for what has just come into your life. Friends may brag about what they have, but you know that yours is far superior. Nothing else could possibly compare. Yep, you’re in love…with a product. (more…)
There are always times when you know something is a perfect fit. This past month, we welcomed another G/Ler to the team here and the signs of an ideal match couldn’t be more clear. (more…)
Over the years, I’ve had the opportunity to conduct dozens of media training sessions for hundreds of people, from account executives to chief executives of some of the world’s largest companies. Before venturing into public relations, I spent many years as a broadcast journalist on the other side of the microphone, so I know how writers and editors work, how they think and what they want. (more…)
What do kittens, Rick Astley and a Korean pop star all have in common? Virality. This new term has been the holy grail for businesses and marketers ever since a dancing baby caught all of our attention back in 1996. But what is it exactly? Virality is when an ad or video gets liked and shared across the Internet, inspiring adaptations and parodies and ultimately resulting in cheap, widespread publicity for the creator. Sounds like a pretty great marketing idea right? (more…)
It’s 2013 and trade shows aren’t going anywhere, so shouldn’t you start improving your trade show ROI? Get the seven tips you and your company need to start using digital technology and understand how to supplement the trade show experience — ultimately leading to stronger customer relationships, new business opportunities and profitable sales leads. (more…)
Whether it’s businesses, programs or employees, we are always excited to work with those who take their company’s mission and values to heart. Someone that goes beyond the day-to-day practices and really makes the work they’re doing and the product they’re producing mean something. Recently, thanks to our client Lincoln Electric, we had the good fortune to meet Gay Cornell, an inspiring individual that truly Makes It Mean Something. (more…)
Every year Fast Company magazine honors the world’s most innovative companies and follows that up with their Innovation Uncensored event, where the likes of you and I can learn lessons from these world-changing innovators. I attended this event in New York last week and had the opportunity to hear from the most creative, nimble, inventive businesses who are leading the march to a smarter, more connected future. (more…)
We all have one in the office, the person who likes every post, retweets every article and seems to spend their day being a social media butterfly instead of focusing on their job. You might wonder why the boss keeps this person around, but the answer is actually pretty simple, they’re probably one of the most productive people in the office. (more…)