Launching a new site is rewarding. Whether it’s for a client or, in this case, ourselves, we get to see the development of wireframes, the evolution of copy, custom photography and a refreshed approach to user experience. As with any effort around here, we had a few key objectives in mind.
Mobile First & Retina-Ready: It isn’t news that online consumption has transitioned and heavily caters to mobile and tablet users. That type of experience is top of mind in our approach to web design and development. And the retina-ready methodology we applied enhances content for HD screens to deliver appropriately sized assets.
Work Display: We’re proud of the work we deliver our clients, so we wanted a more in-depth, visually appealing way to display just what we do. Case studies tell a story and work shows our breadth of services, from planning and strategy to digital to communications.
Culture Through Content: The content we share throughout the site is a true reflection of G/L – there’s no disconnect in what you see on-screen and what you experience when you walk through our doors. From the way we do business to our lighthearted day-to-day rhetoric, we want to provide a true testament to what we’re all about.
Take a look around, catch up on our blogs, download some white papers, ask us questions. We hope you enjoy the new site as much as we did creating it.
The first ads hit Instagram this winter. Did you notice? Hopefully not.
There aren’t any set guidelines when it comes to creating effective packaging, but there are some things to consider before you get started. After you have considered the type of packaging you are using and have chosen to use suppliers like Impacked (
By mid-November, chief marketing officers and their teams are deep in the trenches of planning for the upcoming year. They are evaluating successes, failures and opportunities for growth. Whether you’re just beginning or wrapping up, consider these few thoughts if you haven’t already. 
Adam, our other G/L principal, and I spent part of last week at 
Recruitment and hiring is key to growing a successful company. It’s important to fill positions with right people – people who are knowledgeable, proactive and will succeed. But, completing job tasks and being qualified aren’t the only requirements a company should focus on. 
Email subject lines are the gatekeepers to a successful email campaign. The amount of click throughs or conversions may hinge on just a few words. So, it’s time to ask yourself, are you maximizing that subject line. 
For the last 10+ years, Fran Herrington has meant much more to Geile/Leon than what is in her job description. True, she keeps the numbers in line and business running smoothly — but it’s her cheerful demeanor and personable nature that we’re going to miss most.